The University of South Florida Libraries provide access to 1,014,591 unique ebooks. Faculty can search the database and select titles for course adoption. If you select a title that is not currently part of our collection, USF Libraries will attempt to purchase the title and make it available. Please note that the USF Libraries cannot license access to etextbooks by major textbook publishers such as Pearson, McGraw-Hill, Cengage or W.W. Norton.
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Search Database for ebooks to adopt
4 matches found. Showing 1 - 504
| Cover | Description | Access / Request |
|---|---|---|
 | Advertising and the Mind of the Consumer : What Works, What Doesn't and Why (3) ISBN: 9781741767056 Platform/Publisher: PQ ebrary / Allen & Unwin Digital rights: Users: Unlimited; Printing: Limited; Download: 7 Days at a time Subjects: Advertising : Psychological aspects.; ■ Detailed Information (with preview link) | |
 | Body Panic: Gender, Health, and the Selling of Fitness ISBN: 9780814785256 Platform/Publisher: JSTOR / NYU Press Digital rights: Users: unlimited; Printing: chapter; Download: chapter Subjects: Body Image -- United States; Advertising Magazine -- United States; Culture -- United States; Gender identity -- United States; Physical fitness -- United States -- Periodicals; Exercise -- Psychological aspects; ■ Detailed Information | |
 | Freud on Madison Avenue: Motivation Research and Subliminal Advertising in America ISBN: 9780812204872 Platform/Publisher: JSTOR / University of Pennsylvania Press Digital rights: Users: unlimited; Printing: chapter; Download: chapter Subjects: Motivation research (Marketing) -- United States -- History; Subliminal advertising -- United States -- History; Advertising -- United States -- Psychological aspects -- History; Consumer behavior -- United States -- History; ■ Detailed Information | |
 | Putting On Appearances: Gender and Advertising ISBN: 9781439904015 Platform/Publisher: JSTOR / Temple University Press Digital rights: Users: unlimited; Printing: chapter; Download: chapter Subjects: Sex role in advertising -- United States; Visual communication -- United States -- Psychological aspects; Imagery (Psychology); ■ Detailed Information |