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3 matches found. Showing 1 - 503
Cover | Description | Access / Request |
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Análisis estructural de sectores estratégicos.: Segunda edición corregida y mejorada ISBN: 9789588378121 Platform/Publisher: JSTOR / Editorial Universidad del Rosario Digital rights: Users: unlimited; Printing: chapter; Download: chapter Subjects: Administración de empresas; Planificación estratégica; Mercadeo; Análisis de mercadeo; Economía -- Investigaciones; Ingeniería de la producción; Planificación económica; ■ Detailed Information | ||
Fundamentos del márketing: guía para su estudio y comprensión ISBN: 9789587380576 Platform/Publisher: JSTOR / Editorial Universidad del Rosario Digital rights: Users: unlimited; Printing: chapter; Download: chapter Subjects: Mercadeo; Administración de mercadeo; Análisis de mercadeo; Comportamiento del consumidor; Servicio al cliente; Comunicación en mercadeo; Publicidad; ■ Detailed Information | ||
Principios de marketing ISBN: 9789587841190 Platform/Publisher: JSTOR / Editorial Universidad del Rosario Digital rights: Users: unlimited; Printing: chapter; Download: chapter Subjects: Administración de mercadeo; Análisis de mercadeo; Comunicación en mercadeo; Consumidores -- actitudes; Confianza del consumidor; Preferencias de los consumidores; ■ Detailed Information |