The University of South Florida Libraries provide access to 1,014,591 unique ebooks. Faculty can search the database and select titles for course adoption. If you select a title that is not currently part of our collection, USF Libraries will attempt to purchase the title and make it available. Please note that the USF Libraries cannot license access to etextbooks by major textbook publishers such as Pearson, McGraw-Hill, Cengage or W.W. Norton.

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5 matches found. Showing 1 - 50

 
CoverDescriptionAccess / Request
book cover image for Advertising Theory, ISBN=9781136514876Advertising Theory
ISBN: 9781136514876
Platform/Publisher: EBSCO eBooks / Routledge
Digital rights: Users: unlimited; Printing: limited; Download: limited
Subjects: BUSINESS & ECONOMICS / Advertising & Promotion;
 Detailed Information (with preview link)
book cover image for Integrated Advertising, Promotion, and Marketing: Communicating in a Digital World, ISBN=9781003458593Integrated Advertising, Promotion, and Marketing: Communicating in a Digital World
ISBN: 9781003458593
Platform/Publisher: Taylor & Francis / Social Science
Digital rights: Users: Unlimited; Printing: Unlimited; Download: Unlimited
Subjects: Area Studies; Economics Finance Business & Industry; Asian Studies; Business Management and Marketing; Marketing;
 Detailed Information (with preview link)
book cover image for Integrated Marketing Communication: Advertising and Promotion in a Digital World, ISBN=9780367443382Integrated Marketing Communication: Advertising and Promotion in a Digital World
ISBN: 9780367443382
Platform/Publisher: Taylor & Francis / Social Science
Digital rights: Users: Unlimited; Printing: Unlimited; Download: Unlimited
Subjects: Economics Finance Business & Industry; Business Management and Accounting; Marketing;
 Detailed Information (with preview link)
book cover image for Investigating the Use of Sex in Media Promotion and Advertising, ISBN=9780203824115Investigating the Use of Sex in Media Promotion and Advertising
ISBN: 9780203824115
Platform/Publisher: Taylor & Francis / Social Science
Digital rights: Users: Unlimited; Printing: Unlimited; Download: Unlimited
Subjects: Economics Finance Business & Industry;
 Detailed Information
book cover image for Jewish Mad Men, ISBN=9780813563770Jewish Mad Men
ISBN: 9780813563770
Platform/Publisher: Project MUSE / Rutgers University Press
Digital rights: Users: Unlimited; Printing: Chapters; Download: Chapters

 Detailed Information