The University of South Florida Libraries provide access to 1,014,591 unique ebooks. Faculty can search the database and select titles for course adoption. If you select a title that is not currently part of our collection, USF Libraries will attempt to purchase the title and make it available. Please note that the USF Libraries cannot license access to etextbooks by major textbook publishers such as Pearson, McGraw-Hill, Cengage or W.W. Norton.
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Search Database for ebooks to adopt
4 matches found. Showing 1 - 504
| Cover | Description | Access / Request |
|---|---|---|
 | Authentic: The Politics of Ambivalence in a Brand Culture ISBN: 9780814739372 Platform/Publisher: JSTOR / NYU Press Digital rights: Users: unlimited; Printing: chapter; Download: chapter Subjects: Brand name products; ■ Detailed Information | |
 | Brand New : Solving the Innovation Paradox -- How Great Brands Invent and Launch New Products, Services, and Business Models ISBN: 9781118095959 Platform/Publisher: Ebook Central / John Wiley & Sons, Incorporated Digital rights: Users: Unlimited; Printing: Limited; Download: 7 Days at a Time Subjects: Business/ Management; ■ Detailed Information | |
 | Brand New China: Advertising, Media, and Commercial Culture ISBN: 9780674044821 Platform/Publisher: JSTOR / Harvard University Press Digital rights: Users: unlimited; Printing: chapter; Download: chapter Subjects: Advertising -- China; Marketing -- China; Brand name products -- China; ■ Detailed Information | |
 | Kids and branding in a digital world ISBN: 9781784997106 Platform/Publisher: Project MUSE / Manchester University Press Digital rights: Users: Unlimited; Printing: Chapters; Download: Chapters Subjects: Internet advertising and children.; Branding (Marketing); Brand name products.; Internet advertising and children.; Branding (Marketing); Brand name products.; ■ Detailed Information |