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99 matches found. Showing 1 - 5099
Cover | Description | Access / Request |
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![]() | Advocacy: Championing Ideas and Influencing Others ISBN: 9780300175073 Platform/Publisher: JSTOR / Yale University Press Digital rights: Users: unlimited; Printing: chapter; Download: chapter Subjects: Branding (Marketing); Social interaction; Communication in marketing; ■ Detailed Information | |
![]() | African Luxury Branding: From Soft Power to Queer Futures ISBN: 9781003227038 Platform/Publisher: Taylor & Francis / Humanities & Media Arts Digital rights: Users: Unlimited; Printing: Unlimited; Download: Unlimited Subjects: Area Studies; Economics Finance Business & Industry; Humanities; Social Sciences; African Studies; Cultural Studies; Business Management and Accounting; Industry & Industrial Studies; Media & Film Studies; Sociology & Social Policy; African Media; Race & Ethnicity; Media & Communications; Race & Ethnic Studies; Sociology of Media; Marketing; Media Information & Communication Industries; Journalism & Professional Media; ■ Detailed Information (with preview link) | |
![]() | Aufbruch: Ingredient Branding schafft Werte ISBN: 9783486844580 Platform/Publisher: De Gruyter / Oldenbourg Wissenschaftsverlag Digital rights: Users: Unlimited; Printing: Unlimited; Download: Unlimited Subjects: Business and Economics; Business Management; Marketing Sales Customer Relations; ■ Detailed Information (with preview link) | |
![]() | Branded Male : Marketing to Men (1) ISBN: 9780749453565 Platform/Publisher: PQ ebrary / Kogan-Page Digital rights: Users: Unlimited; Printing: Limited; Download: 7 Days at a time Subjects: Branding (Marketing); ■ Detailed Information (with preview link) | |
![]() | Branding and Positioning in Base of the Pyramid Markets in Africa: Innovative Approaches ISBN: 9781351038065 Platform/Publisher: Taylor & Francis / Social Science Digital rights: Users: Unlimited; Printing: Unlimited; Download: Unlimited Subjects: Economics Finance Business & Industry; Business Management and Accounting; International Business; Marketing; ■ Detailed Information (with preview link) | |
![]() | Branding and Product Design: An Integrated Perspective ISBN: 9781315569871 Platform/Publisher: Taylor & Francis / Social Science Digital rights: Users: Unlimited; Printing: Unlimited; Download: Unlimited Subjects: Arts; Economics Finance Business & Industry; Design; Art & Visual Culture; Business Management and Accounting; Industry & Industrial Studies; Design; Marketing; Management of Technology & Innovation; Service Industries; ■ Detailed Information | |
![]() | Branding Authoritarian Nations: Political Legitimation and Strategic National Myths in Military-Ruled Thailand ISBN: 9781003403807 Platform/Publisher: Taylor & Francis / Social Science Digital rights: Users: Unlimited; Printing: Unlimited; Download: Unlimited Subjects: Area Studies; Economics Finance Business & Industry; Politics & International Relations; Asian Studies; Asian Politics; Business Management and Accounting; Political Philosophy; Asian Studies (General); South East Asian Studies; Marketing; South East Asian Politics; Fascism & Nazism; Nationalism; ■ Detailed Information (with preview link) | |
![]() | Branding Berlin: From Division to the Cultural Capital of Europe ISBN: 9781003403067 Platform/Publisher: Taylor & Francis / Humanities & Media Arts Digital rights: Users: Unlimited; Printing: Unlimited; Download: Unlimited Subjects: Arts; Area Studies; Economics Finance Business & Industry; Humanities; Politics & International Relations; Tourism Hospitality and Events; Media Communication; European Studies; Cultural Studies; Media & Film Studies; Tourism; Art & Visual Culture; Business Management and Accounting; European Politics; Visual Culture; Media Communication; Heritage; Popular Culture; Media & Communications; German Politics; Marketing; Film Studies; Tourism Marketing; ■ Detailed Information (with preview link) | |
![]() | Branding Books Across the Ages: Strategies and Key Concepts in Literary Branding ISBN: 9789048544400 Platform/Publisher: JSTOR / Amsterdam University Press Digital rights: Users: unlimited; Printing: chapter; Download: chapter Subjects: Marketing & Advertising ; Language & Literature ; European Studies; ■ Detailed Information (with preview link) | |
![]() | Branding Diversity: New Advertising and Cultural Strategies ISBN: 9780429032257 Platform/Publisher: Taylor & Francis / Humanities & Media Arts Digital rights: Users: Unlimited; Printing: Unlimited; Download: Unlimited Subjects: Economics Finance Business & Industry; Humanities; Business Management and Accounting; Media & Film Studies; Marketing; Media & Communications; ■ Detailed Information (with preview link) | |
![]() | Branding in Governance and Public Management ISBN: 9780203145159 Platform/Publisher: Taylor & Francis / Social Science Digital rights: Users: Unlimited; Printing: Unlimited; Download: Unlimited Subjects: Economics Finance Business & Industry; Politics & International Relations; Business Management and Accounting; Government; Governance; Human Resource Management; Marketing; Public & Nonprofit Management; ■ Detailed Information | |
![]() | Branding Japanese Food: From Meibutsu to Washoku ISBN: 9780824882662 Platform/Publisher: JSTOR / University of Hawai''i Press Digital rights: Users: unlimited; Printing: chapter; Download: chapter Subjects: Food habits -- Japan -- History; Cooking Japanese -- History; Diet -- Japan -- History; Branding (Marketing) -- Japan; ■ Detailed Information | |
![]() | Branding Masculinity: Tracing the Cultural Foundations of Brand Meaning ISBN: 9781315676739 Platform/Publisher: Taylor & Francis / Social Science Digital rights: Users: Unlimited; Printing: Unlimited; Download: Unlimited Subjects: Behavioral Sciences; Economics Finance Business & Industry; Psychological Science; Business Management and Accounting; Work & Organizational Psychology; Consumer Psychology; Critical Management Studies; Marketing; ■ Detailed Information | |
![]() | Branding: A Key Marketing Tool ISBN: 9781349082803 Platform/Publisher: SpringerLink / Palgrave Macmillan UK Digital rights: Users: unlimited; Printing: unlimited; Download: unlimited Subjects: Business and Management; ■ Detailed Information (with preview link) | |
![]() | Branding: A Key Marketing Tool ISBN: 9781349126286 Platform/Publisher: SpringerLink / Palgrave Macmillan UK Digital rights: Users: unlimited; Printing: unlimited; Download: unlimited Subjects: Business and Management; ■ Detailed Information (with preview link) | |
![]() | Brands and Branding: Strategy to Build and Nurture Brands ISBN: 9781003457282 Platform/Publisher: Taylor & Francis / Social Science Digital rights: Users: Unlimited; Printing: Unlimited; Download: Unlimited Subjects: Area Studies; Economics Finance Business & Industry; Asian Studies; Business Management and Accounting; Marketing; ■ Detailed Information (with preview link) | |
![]() | CEO Branding: Theory and Practice ISBN: 9781315795140 Platform/Publisher: Taylor & Francis / Social Science Digital rights: Users: Unlimited; Printing: Unlimited; Download: Unlimited Subjects: Economics Finance Business & Industry; Business Management and Accounting; Human Resource Management; Leadership; Marketing; ■ Detailed Information | |
![]() | City Branding and Promotion: City Branding and Promotion ISBN: 9781351041942 Platform/Publisher: Taylor & Francis / Routledge Digital rights: Users: Unlimited; Printing: Unlimited; Download: Unlimited Subjects: Economics Finance Business & Industry; Geography; Tourism Hospitality and Events; Urban Studies; Urban Studies; Urban Cultures; Business Management and Accounting; Human Geography; Tourism; Cultural Geography; Economic Geography; Urban Geography; Planning - Human Geography; Economics of Tourism; The Tourism Industry; Tourism Development/ Impacts; Tourism Geography; Tourism Management; Tourism Marketing; Tourism Planning and Policy; Marketing; ■ Detailed Information (with preview link) | |
![]() | City Branding in Chinese Megacity Regions: Against the Background of Ecological Modernization ISBN: 9781003409953 Platform/Publisher: Taylor & Francis / Social Science Digital rights: Users: Unlimited; Printing: Unlimited; Download: Unlimited Subjects: Area Studies; Built Environment; Global Development; Economics Finance Business & Industry; Environment and Sustainability; Geography; Politics & International Relations; Social Sciences; Urban Studies; Planning; Urban Development; Environmental Studies; Environment & the City; Environmental Politics; Environmental Management; Urban Studies; Urban Sociology - Urban Studies; Cities & Infrastructure (Urban Studies); Asian Studies; Business Management and Accounting; Human Geography; Government; Sociology & Social Policy; Chinese Studies; City and Urban Planning; Urban Design; Urban Geography; Urban Politics; Urban Sociology; Asian Studies (General); Marketing; ■ Detailed Information (with preview link) | |
![]() | City Branding: The Ghostly Politics of Representation in Globalising Cities ISBN: 9781315660660 Platform/Publisher: Taylor & Francis / Social Science Digital rights: Users: Unlimited; Printing: Unlimited; Download: Unlimited Subjects: Built Environment; Economics Finance Business & Industry; Tourism Hospitality and Events; Urban Studies; Tourism; Urban Economics; Urban Politics; Planning; Business Management and Accounting; City and Urban Planning; Marketing; ■ Detailed Information | |
![]() | Competition in Higher Education Branding and Marketing ISBN: 9783319585277 Platform/Publisher: SpringerLink / Springer International Publishing Digital rights: Users: unlimited; Printing: unlimited; Download: unlimited Subjects: Education; ■ Detailed Information (with preview link) | |
![]() | Consumer Culture, Branding and Identity in the New Russia: From Five-year Plan to 4x4 ISBN: 9781315858302 Platform/Publisher: Taylor & Francis / Social Science Digital rights: Users: Unlimited; Printing: Unlimited; Download: Unlimited Subjects: Arts; Area Studies; Behavioral Sciences; Economics Finance Business & Industry; Humanities; Central Asian Russian & Eastern European Studies; Art & Visual Culture; Psychological Science; Business Management and Accounting; Cultural Studies; Visual Culture; Consumer Psychology; International Business; Popular Culture; Marketing; ■ Detailed Information | |
![]() | Contemporary Issues in Branding ISBN: 9780429429156 Platform/Publisher: Taylor & Francis / Social Science Digital rights: Users: Unlimited; Printing: Unlimited; Download: Unlimited Subjects: Economics Finance Business & Industry; Business Management and Accounting; Research Methods in Management; Marketing; ■ Detailed Information (with preview link) | |
![]() | Contemporary Perspectives on Corporate Marketing: Contemplating Corporate Branding, Marketing and Communications in the 21st Century ISBN: 9780203072707 Platform/Publisher: Taylor & Francis / Social Science Digital rights: Users: Unlimited; Printing: Unlimited; Download: Unlimited Subjects: Economics Finance Business & Industry; Business Management and Accounting; Marketing; Corporate Social Responsibility & Business Ethics; ■ Detailed Information | |
![]() | Corporate Branding in Logistics and Transportation: Recent Developments and Emerging Issues ISBN: 9781003356882 Platform/Publisher: Taylor & Francis / Social Science Digital rights: Users: Unlimited; Printing: Unlimited; Download: Unlimited Subjects: Economics Finance Business & Industry; Business Management and Marketing; Industry & Industrial Studies; Marketing; Transport Industries; Production Operations & Information Management; ■ Detailed Information (with preview link) | |
![]() | Corporate Branding: Areas, arenas and approaches ISBN: 9781315863177 Platform/Publisher: Taylor & Francis / Social Science Digital rights: Users: Unlimited; Printing: Unlimited; Download: Unlimited Subjects: Economics Finance Business & Industry; Business Management and Accounting; Marketing; ■ Detailed Information | |
![]() | Corporate marketing, Volume 40, Issue 7 : Insights and integration drawn from corporate branding, identity, communication and visual identification ISBN: 9781846630330 Platform/Publisher: Ebook Central / Emerald Publishing Limited Digital rights: Users: Unlimited; Printing: Limited; Download: 7 Days at a Time Subjects: Business/ Management; ■ Detailed Information | |
![]() | Corporate Reputations, Branding and People Management ISBN: 9780080462448 Platform/Publisher: Taylor & Francis / Social Science Digital rights: Users: Unlimited; Printing: Unlimited; Download: Unlimited Subjects: Economics Finance Business & Industry; Business Management and Accounting; Marketing; ■ Detailed Information | |
![]() | Decoding Branding: A Complete Guide to Building and Revamping Brands in the Age of Disruption ISBN: 9781315754079 Platform/Publisher: Taylor & Francis / Social Science Digital rights: Users: Unlimited; Printing: Unlimited; Download: Unlimited Subjects: Economics Finance Business & Industry; Business Management and Accounting; International Business; Marketing; ■ Detailed Information (with preview link) | |
![]() | Design Better and Build Your Brand in Canva : A Beginner's Guide to Producing Professional Branding, Marketing, and Social Content for Businesses ISBN: 9781800562585 Platform/Publisher: Ebook Central / Packt Publishing, Limited Digital rights: Users: Unlimited; Printing: Limited; Download: 7 Days at a Time Subjects: Fine Arts; ■ Detailed Information | |
![]() | Developing Brands with Qualitative Market Research ISBN: 9781849208840 Platform/Publisher: SAGE SRM / SAGE Publications, Ltd Digital rights: Users: Unlimited; Printing: Unlimited; Download: Unlimited Subjects: Branding (Marketing); Marketing research.; ■ Detailed Information (with preview link) | |
![]() | Digital Transformation and Corporate Branding: Opportunities and Pitfalls for Identity and Reputation Management ISBN: 9781003263784 Platform/Publisher: Taylor & Francis / Social Science Digital rights: Users: Unlimited; Printing: Unlimited; Download: Unlimited Subjects: Economics Finance Business & Industry; Business Management and Marketing; Marketing; Management of Technology & Innovation; ■ Detailed Information (with preview link) | |
![]() | Eco-Business: A Big-Brand Takeover of Sustainability ISBN: 9780262313063 Platform/Publisher: JSTOR / The MIT Press Digital rights: Users: unlimited; Printing: chapter; Download: chapter Subjects: Sustainable development -- Environmental aspects; Branding (Marketing); ■ Detailed Information | |
![]() | Employer Branding for Competitive Advantage: Models and Implementation Strategies ISBN: 9781003127826 Platform/Publisher: Taylor & Francis / Engineering Digital rights: Users: Unlimited; Printing: Unlimited; Download: Unlimited Subjects: Economics Finance Business & Industry; Engineering & Technology; Education; Mathematics & Statistics; Higher Education; Business Management and Accounting; Industrial Engineering & Manufacturing; Statistics & Probability; Human Resource Management; Operations Research; Statistics; Marketing; ■ Detailed Information (with preview link) | |
![]() | Ethical Branding and Marketing: Cases and Lessons ISBN: 9780429442520 Platform/Publisher: Taylor & Francis / Social Science Digital rights: Users: Unlimited; Printing: Unlimited; Download: Unlimited Subjects: Economics Finance Business & Industry; Business Management and Accounting; Business History; Corporate Social Responsibility & Business Ethics; Marketing; ■ Detailed Information (with preview link) | |
![]() | Global Brand Power: Leveraging Branding for Long-Term Growth ISBN: 9781613630259 Platform/Publisher: De Gruyter / University of Pennsylvania Press Digital rights: Users: Unlimited; Printing: Unlimited; Download: Unlimited Subjects: Business and Economics; Business Management; Marketing Sales Customer Relations; ■ Detailed Information (with preview link) | |
![]() | Guerrilla Film Marketing: The Ultimate Guide to the Branding, Marketing and Promotion of Independent Films & Filmmakers ISBN: 9781138916470 Platform/Publisher: Taylor & Francis / Humanities & Media Arts Digital rights: Users: Unlimited; Printing: Unlimited; Download: Unlimited Subjects: Arts; Filmmaking and Postproduction; Business & Planning; Guerrilla Filmmaking; ■ Detailed Information | |
![]() | Hospitality Branding ISBN: 9780801465703 Platform/Publisher: JSTOR / Cornell University Press Digital rights: Users: unlimited; Printing: chapter; Download: chapter Subjects: Hospitality industry -- Marketing; Branding (Marketing); ■ Detailed Information | |
![]() | Hospitality Branding ISBN: 9780801465703 Platform/Publisher: Oxford Academic / Cornell University Press Digital rights: Users: Unlimited; Printing: Unlimited; Download: Unlimited Subjects: Marketing; ■ Detailed Information (with preview link) | |
![]() | Inclusive Place Branding: Critical Perspectives on Theory and Practice ISBN: 9781315620350 Platform/Publisher: Taylor & Francis / Social Science Digital rights: Users: Unlimited; Printing: Unlimited; Download: Unlimited Subjects: Economics Finance Business & Industry; Geography; Tourism Hospitality and Events; Urban Studies; Urban Policy; Business Management and Accounting; Human Geography; Tourism; Critical Management Studies; Cultural Geography; Tourism Marketing; Marketing; ■ Detailed Information | |
![]() | Innovation in Advertising and Branding Communication ISBN: 9781003009276 Platform/Publisher: Taylor & Francis / Humanities & Media Arts Digital rights: Users: Unlimited; Printing: Unlimited; Download: Unlimited Subjects: Communication Studies; Economics Finance Business & Industry; Humanities; Research Methods ; Tourism Hospitality and Events; Communication Research Methods; Communication Theory; Organizational Communication; Public Relations; Visual Communication; Media & Film Studies; Research Methods for Social and Behavioral Sciences; Research Methods for Arts and Humanities; Business Management and Accounting; Tourism; Media & Communications; Marketing; Tourism Marketing; ■ Detailed Information (with preview link) | |
![]() | Intellectual Property Branding in the Developing World: A New Approach to Non-Technological Innovations ISBN: 9780429286704 Platform/Publisher: Taylor & Francis / Social Science Digital rights: Users: Unlimited; Printing: Unlimited; Download: Unlimited Subjects: Economics Finance Business & Industry; Law; Commercial Law; Intellectual Property Law; International Law - Law; Business Management and Accounting; Copyright; Marketing; Management of Technology & Innovation; ■ Detailed Information (with preview link) | |
![]() | Interdisciplinary Approaches to Product Design, Innovation, and Branding in International Marketing ISBN: 9781781900178 Platform/Publisher: Ebook Central / Emerald Publishing Limited Digital rights: Users: Unlimited; Printing: Limited; Download: 7 Days at a Time Subjects: Business/ Management; ■ Detailed Information | |
![]() | Internet-Branding: Marketing und Markenführung im Internet ISBN: 9783110503968 Platform/Publisher: De Gruyter / De Gruyter Oldenbourg Digital rights: Users: Unlimited; Printing: Unlimited; Download: Unlimited Subjects: Architecture and Design; Architecture and Design other; ■ Detailed Information (with preview link) | |
![]() | ISLAMIC BRANDING AND MARKETING: UNDERSTANDING THE GLOBAL ISLAMIC BUSINESS ISBN: 9781119199540 Platform/Publisher: WOL / Wiley Digital rights: Users: Unlimited; Printing: Unlimited; Download: Unlimited Subjects: Business Economics Finance & Accounting; Business & Management; ■ Detailed Information | |
![]() | Islamic Marketing and Branding: Theory and Practice ISBN: 9781315590035 Platform/Publisher: Taylor & Francis / Social Science Digital rights: Users: Unlimited; Printing: Unlimited; Download: Unlimited Subjects: Area Studies; Economics Finance Business & Industry; Humanities; Middle East Studies; Business Management and Accounting; Religion; Middle East Economics; International Business; Marketing; Islam - Religion; ■ Detailed Information | |
![]() | Kellogg on Branding : The Marketing Faculty of the Kellogg School of Management ISBN: 9780471748571 Platform/Publisher: Ebook Central / John Wiley & Sons, Incorporated Digital rights: Users: Unlimited; Printing: Limited; Download: 7 Days at a Time Subjects: Business/ Management; ■ Detailed Information | |
![]() | Kids and branding in a digital world ISBN: 9781784997106 Platform/Publisher: JSTOR / Manchester University Press Digital rights: Users: unlimited; Printing: chapter; Download: chapter Subjects: Sociology ; Marketing & Advertising; ■ Detailed Information | |
![]() | Kids and branding in a digital world ISBN: 9781784997106 Platform/Publisher: Project MUSE / Manchester University Press Digital rights: Users: Unlimited; Printing: Chapters; Download: Chapters Subjects: Internet advertising and children.; Branding (Marketing); Brand name products.; Internet advertising and children.; Branding (Marketing); Brand name products.; ■ Detailed Information | |
![]() | Luxury Fashion Marketing and Branding: A Strategic Approach ISBN: 9781003264811 Platform/Publisher: Taylor & Francis / Social Science Digital rights: Users: Unlimited; Printing: Unlimited; Download: Unlimited Subjects: Economics Finance Business & Industry; Business Management and Accounting; Industry & Industrial Studies; Marketing; Strategic Management; Service Industries; ■ Detailed Information (with preview link) |