The University of South Florida Libraries provide access to 970,081 unique ebooks. Faculty can search the database and select titles for course adoption. If you select a title that is not currently part of our collection, USF Libraries will attempt to purchase the title and make it available. Please note that the USF Libraries cannot license access to etextbooks by major textbook publishers such as Pearson, McGraw-Hill, Cengage or W.W. Norton.
To adopt a book, you need to sign on using your NetID with USF authentication page.
To request an ebook for your course through EB+, please complete this form.
If you have any questions or feedback, please contact us.
Search Database for ebooks to adopt
161 matches found. Showing 1 - 50161
| Cover | Description | Access / Request |
|---|---|---|
 | Absolute Essentials of Advertising ISBN: 9781003175551 Platform/Publisher: Taylor & Francis / Routledge Digital rights: Users: Unlimited; Printing: Unlimited; Download: Unlimited Subjects: Economics Finance Business & Industry; Business Management and Accounting; Industry & Industrial Studies; Marketing; Media Information & Communication Industries; ■ Detailed Information (with preview link) | |
 | Advertising A New Approach (RLE Advertising) ISBN: 9780203583258 Platform/Publisher: Taylor & Francis / Routledge Digital rights: Users: Unlimited; Printing: Unlimited; Download: Unlimited Subjects: Behavioral Sciences; Economics Finance Business & Industry; Social Sciences; Psychological Science; Business Management and Accounting; Industry & Industrial Studies; Sociology & Social Policy; Marketing; Social Psychology; Media Information & Communication Industries; Sociology of Culture; ■ Detailed Information (with preview link) | |
 | Advertising and Consumer Citizenship: Gender, Images and Rights ISBN: 9780203991893 Platform/Publisher: Taylor & Francis / Routledge Digital rights: Users: Unlimited; Printing: Unlimited; Download: Unlimited Subjects: Economics Finance Business & Industry; Business Management and Accounting; Marketing; ■ Detailed Information | |
 | Advertising and Consumer Society: A Critical Introduction ISBN: 9781003253037 Platform/Publisher: Taylor & Francis / Routledge Digital rights: Users: Unlimited; Printing: Unlimited; Download: Unlimited Subjects: Economics Finance Business & Industry; Humanities; Cultural Studies; Business Management and Accounting; Industry & Industrial Studies; Media & Film Studies; Media & Communications; Marketing; Media Information & Communication Industries; Journalism & Professional Media; ■ Detailed Information (with preview link) | |
 | Advertising and Consumption: Anthropological Studies in Brazil ISBN: 9781003176794 Platform/Publisher: Taylor & Francis / Routledge Digital rights: Users: Unlimited; Printing: Unlimited; Download: Unlimited Subjects: Economics Finance Business & Industry; Social Sciences; Business Management and Accounting; Anthropology - Soc Sci; Sociology & Social Policy; Marketing; Material Culture; Political & Economic Anthropology; Social & Cultural Anthropology; Sociology of Culture; Regional Anthropology; ■ Detailed Information (with preview link) | |
 | Advertising and its mental laws ISBN: 9799971611047 Platform/Publisher: PsycBOOKS / MacMillan Co Digital rights: Users: Unlimited; Printing: Chapter; Download: Chapter Subjects: Marketing & Advertising; ■ Detailed Information (with preview link) | |
 | Advertising and Psychology (RLE Advertising) ISBN: 9780203583562 Platform/Publisher: Taylor & Francis / Routledge Digital rights: Users: Unlimited; Printing: Unlimited; Download: Unlimited Subjects: Behavioral Sciences; Economics Finance Business & Industry; Social Sciences; Psychological Science; Business Management and Accounting; Industry & Industrial Studies; Sociology & Social Policy; Marketing; Social Psychology; Media Information & Communication Industries; Sociology of Culture; ■ Detailed Information (with preview link) | |
 | Advertising and Public Memory: Social, Cultural and Historical Perspectives on Ghost Signs ISBN: 9781315677750 Platform/Publisher: Taylor & Francis / Routledge Digital rights: Users: Unlimited; Printing: Unlimited; Download: Unlimited Subjects: Museum and Heritage Studies; Arts; Built Environment; Communication Studies; Economics Finance Business & Industry; Geography; Humanities; Social Sciences; Tourism Hospitality and Events; Urban Studies; Culture; Heritage Management & Conservation; Design; Rhetoric; Visual Communication; Tourism; Urban History; Art & Visual Culture; Landscape; Business Management and Accounting; Human Geography; History; Cultural Studies; Media & Film Studies; Sociology & Social Policy; Visual Culture; Landscape Conservation Maintenance and Management; Cultural Geography; Social & Cultural History; Heritage; Popular Culture; Urban Sociology; Marketing; Cyberculture; Media & Communications; ■ Detailed Information | |
 | Advertising and Public Relations Research ISBN: 9781315716565 Platform/Publisher: Taylor & Francis / Routledge Digital rights: Users: Unlimited; Printing: Unlimited; Download: Unlimited Subjects: Economics Finance Business & Industry; Business Management and Accounting; Marketing; ■ Detailed Information (with preview link) | |
 | Advertising and the Mind of the Consumer: What works, what doesn't and why ISBN: 9781003114833 Platform/Publisher: Taylor & Francis / Routledge Digital rights: Users: Unlimited; Printing: Unlimited; Download: Unlimited Subjects: Economics Finance Business & Industry; Business Management and Accounting; Marketing; ■ Detailed Information | |
 | Advertising and the Transformation of Screen Cultures ISBN: 9789048541560 Platform/Publisher: JSTOR / Amsterdam University Press Digital rights: Users: unlimited; Printing: chapter; Download: chapter Subjects: Marketing & Advertising ; Film Studies ; Communication Studies; ■ Detailed Information (with preview link) | |
 | Advertising and Violence: Concepts and Perspectives ISBN: 9781315706726 Platform/Publisher: Taylor & Francis / Routledge Digital rights: Users: Unlimited; Printing: Unlimited; Download: Unlimited Subjects: Behavioral Sciences; Economics Finance Business & Industry; Psychological Science; Business Management and Accounting; Consumer Psychology; Marketing; ■ Detailed Information | |
 | Advertising as a Creative Industry: Regime of Paradoxes ISBN: 9781003263128 Platform/Publisher: Taylor & Francis / Routledge Digital rights: Users: Unlimited; Printing: Unlimited; Download: Unlimited Subjects: Economics Finance Business & Industry; Humanities; Business Management and Accounting; Industry & Industrial Studies; Media & Film Studies; Media Information & Communication Industries; Marketing; Media & Communications; ■ Detailed Information (with preview link) | |
 | Advertising at the Crossroads (RLE Advertising) ISBN: 9780203583555 Platform/Publisher: Taylor & Francis / Routledge Digital rights: Users: Unlimited; Printing: Unlimited; Download: Unlimited Subjects: Behavioral Sciences; Economics Finance Business & Industry; Social Sciences; Psychological Science; Business Management and Accounting; Industry & Industrial Studies; Sociology & Social Policy; Marketing; Social Psychology; Media Information & Communication Industries; Sociology of Culture; ■ Detailed Information | |
 | Advertising Campaign Design: Just the Essentials ISBN: 9781315706719 Platform/Publisher: Taylor & Francis / Routledge Digital rights: Users: Unlimited; Printing: Unlimited; Download: Unlimited Subjects: Economics Finance Business & Industry; Business Management and Accounting; Marketing; ■ Detailed Information | |
 | Advertising Confluence : Transitioning Marketing Communications into Social Movements ISBN: 9781137492265 Platform/Publisher: Ebook Central / Palgrave Macmillan Digital rights: Users: Unlimited; Printing: Limited; Download: 7 Days at a Time Subjects: Business/ Management; ■ Detailed Information | |
 | Advertising Design by Medium: A Visual and Verbal Approach ISBN: 9781003255123 Platform/Publisher: Taylor & Francis / Routledge Digital rights: Users: Unlimited; Printing: Unlimited; Download: Unlimited Subjects: Arts; Communication Studies; Economics Finance Business & Industry; Humanities; Design; Graphic Arts; Public Relations; Visual Communication; Business Management and Accounting; Media & Film Studies; Marketing; Journalism & Professional Media; ■ Detailed Information (with preview link) | |
 | Advertising Disability ISBN: 9781003433415 Platform/Publisher: Taylor & Francis / Routledge Digital rights: Users: Unlimited; Printing: Unlimited; Download: Unlimited Subjects: Arts; Economics Finance Business & Industry; Health and Social Care; Social Sciences; Design; Media Communication; Business Management and Accounting; Industry & Industrial Studies; Health & Society; Sociology & Social Policy; Media Communication; Marketing; Media Information & Communication Industries; Disability; The Body; Disability Studies - Sociology; ■ Detailed Information | |
 | Advertising Explained (RLE Advertising) ISBN: 9780203583517 Platform/Publisher: Taylor & Francis / Routledge Digital rights: Users: Unlimited; Printing: Unlimited; Download: Unlimited Subjects: Behavioral Sciences; Economics Finance Business & Industry; Social Sciences; Psychological Science; Business Management and Accounting; Industry & Industrial Studies; Sociology & Social Policy; Marketing; Social Psychology; Media Information & Communication Industries; Sociology of Culture; ■ Detailed Information | |
 | Advertising for Account Holders (RLE Marketing) ISBN: 9781315766867 Platform/Publisher: Taylor & Francis / Routledge Digital rights: Users: Unlimited; Printing: Unlimited; Download: Unlimited Subjects: Economics Finance Business & Industry; Business Management and Accounting; Industry & Industrial Studies; Marketing; Media Information & Communication Industries; ■ Detailed Information | |
 | Advertising Impact and Controlling in Content Marketing ISBN: 9783658405519 Platform/Publisher: SpringerLink / Springer Fachmedien Wiesbaden Digital rights: Users: unlimited; Printing: unlimited; Download: unlimited Subjects: Business and Management; ■ Detailed Information (with preview link) | |
 | Advertising in Developing and Emerging Countries: The Economic, Political and Social Context ISBN: 9781315565781 Platform/Publisher: Taylor & Francis / Routledge Digital rights: Users: Unlimited; Printing: Unlimited; Download: Unlimited Subjects: Economics Finance Business & Industry; Politics & International Relations; Comparative Politics; Economics; Business Management and Accounting; Development Economics; International Business; Marketing; ■ Detailed Information | |
 | Advertising in MENA Goes Digital ISBN: 9780429268908 Platform/Publisher: Taylor & Francis / Routledge Digital rights: Users: Unlimited; Printing: Unlimited; Download: Unlimited Subjects: Area Studies; Economics Finance Business & Industry; Humanities; Middle East Studies; Business Management and Accounting; Media & Film Studies; Marketing; Media & Communications; Journalism & Professional Media; ■ Detailed Information (with preview link) | |
 | Advertising Management ISBN: 9781315706702 Platform/Publisher: Taylor & Francis / Routledge Digital rights: Users: Unlimited; Printing: Unlimited; Download: Unlimited Subjects: Economics Finance Business & Industry; Business Management and Accounting; Marketing; ■ Detailed Information | |
 | Advertising Management in a Digital Environment: Text and Cases ISBN: 9781003107828 Platform/Publisher: Taylor & Francis / Routledge Digital rights: Users: Unlimited; Printing: Unlimited; Download: Unlimited Subjects: Economics Finance Business & Industry; Business Management and Accounting; Industry & Industrial Studies; Media Information & Communication Industries; Marketing; ■ Detailed Information (with preview link) | |
 | Advertising Media Workbook and Sourcebook ISBN: 9781315713908 Platform/Publisher: Taylor & Francis / Routledge Digital rights: Users: Unlimited; Printing: Unlimited; Download: Unlimited Subjects: Economics Finance Business & Industry; Humanities; Business Management and Accounting; Media & Film Studies; Marketing; Media & Communications; ■ Detailed Information | |
 | Advertising Progress: American Business and the Rise of Consumer Marketing ISBN: 9781421434193 Platform/Publisher: Project MUSE / Johns Hopkins University Press Digital rights: Users: Unlimited; Printing: Chapters; Download: Chapters Subjects: 20th Century; Business and Society; ■ Detailed Information (with preview link) | |
 | Advertising psychology and research: An introductory book ISBN: 9799997329758 Platform/Publisher: PsycBOOKS / McGraw-Hill Book Company Digital rights: Users: Unlimited; Printing: Chapter; Download: Chapter Subjects: Marketing & Advertising; ■ Detailed Information (with preview link) | |
 | Advertising Theory ISBN: 9781351208314 Platform/Publisher: Taylor & Francis / Routledge Digital rights: Users: Unlimited; Printing: Unlimited; Download: Unlimited Subjects: Behavioral Sciences; Economics Finance Business & Industry; Humanities; Psychological Science; Business Management and Accounting; Media & Film Studies; Consumer Psychology; Marketing; Media & Communications; Journalism & Professional Media; ■ Detailed Information (with preview link) | |
 | Advertising Today and Tomorrow (RLE Advertising) ISBN: 9780203583296 Platform/Publisher: Taylor & Francis / Routledge Digital rights: Users: Unlimited; Printing: Unlimited; Download: Unlimited Subjects: Behavioral Sciences; Economics Finance Business & Industry; Social Sciences; Psychological Science; Business Management and Accounting; Industry & Industrial Studies; Sociology & Social Policy; Marketing; Social Psychology; Media Information & Communication Industries; Sociology of Culture; ■ Detailed Information | |
 | Advertising, Promotion, and New Media ISBN: 9781315706672 Platform/Publisher: Taylor & Francis / Routledge Digital rights: Users: Unlimited; Printing: Unlimited; Download: Unlimited Subjects: Economics Finance Business & Industry; Business Management and Accounting; Marketing; ■ Detailed Information | |
 | Advertising, Society, and Consumer Culture ISBN: 9781315706665 Platform/Publisher: Taylor & Francis / Routledge Digital rights: Users: Unlimited; Printing: Unlimited; Download: Unlimited Subjects: Economics Finance Business & Industry; Business Management and Accounting; Marketing; ■ Detailed Information | |
 | An Internet for the People ISBN: 9780691199887 Platform/Publisher: Project MUSE / Princeton University Press Digital rights: Users: Unlimited; Printing: Chapters; Download: Chapters Subjects: Internet; Online social networks.; Internet marketing; Internet advertising; ■ Detailed Information | |
 | Analyzing Music in Advertising: Television Commercials and Consumer Choice ISBN: 9781315770277 Platform/Publisher: Taylor & Francis / Routledge Digital rights: Users: Unlimited; Printing: Unlimited; Download: Unlimited Subjects: Arts; Economics Finance Business & Industry; Humanities; Music; Business Management and Accounting; Media & Film Studies; Music Theory; Marketing; Broadcast Media; Media & Communications; ■ Detailed Information | |
 | Attention, Attitude, and Affect in Response To Advertising ISBN: 9781315807386 Platform/Publisher: Taylor & Francis / Psychology Press Digital rights: Users: Unlimited; Printing: Unlimited; Download: Unlimited Subjects: Behavioral Sciences; Economics Finance Business & Industry; Humanities; Psychological Science; Business Management and Accounting; Media & Film Studies; Social Psychology; Work & Organizational Psychology; Consumer Psychology; Marketing; Media & Communications; ■ Detailed Information | |
 | Black Ops Advertising: Native Ads, Content Marketing, and the Covert World of the Digital Sell ISBN: 9781682190432 Platform/Publisher: JSTOR / OR Books Digital rights: Users: unlimited; Printing: chapter; Download: chapter Subjects: Sociology; ■ Detailed Information | |
 | Brand New China: Advertising, Media, and Commercial Culture ISBN: 9780674044821 Platform/Publisher: JSTOR / Harvard University Press Digital rights: Users: unlimited; Printing: chapter; Download: chapter Subjects: Advertising -- China; Marketing -- China; Brand name products -- China; ■ Detailed Information | |
 | Branded Content and Entertainment in Advertising: A Theoretical and Empirical Study of Creative Advertising Practices ISBN: 9781003310686 Platform/Publisher: Taylor & Francis / Routledge Digital rights: Users: Unlimited; Printing: Unlimited; Download: Unlimited Subjects: Economics Finance Business & Industry; Business Management and Marketing; Marketing; ■ Detailed Information (with preview link) | |
 | Branding Books Across the Ages: Strategies and Key Concepts in Literary Branding ISBN: 9789048544400 Platform/Publisher: JSTOR / Amsterdam University Press Digital rights: Users: unlimited; Printing: chapter; Download: chapter Subjects: Marketing & Advertising ; Language & Literature ; European Studies; ■ Detailed Information (with preview link) | |
 | Branding Diversity: New Advertising and Cultural Strategies ISBN: 9780429032257 Platform/Publisher: Taylor & Francis / Routledge Digital rights: Users: Unlimited; Printing: Unlimited; Download: Unlimited Subjects: Economics Finance Business & Industry; Humanities; Business Management and Accounting; Media & Film Studies; Marketing; Media & Communications; ■ Detailed Information (with preview link) | |
 | Buy This Book: Studies in Advertising and Consumption ISBN: 9781315004853 Platform/Publisher: Taylor & Francis / Routledge Digital rights: Users: Unlimited; Printing: Unlimited; Download: Unlimited Subjects: Economics Finance Business & Industry; Humanities; Social Sciences; Cultural Studies; Business Management and Accounting; Sociology & Social Policy; Marketing; Sociology of Culture; ■ Detailed Information | |
 | Cases in Advertising Management ISBN: 9781315705934 Platform/Publisher: Taylor & Francis / Routledge Digital rights: Users: Unlimited; Printing: Unlimited; Download: Unlimited Subjects: Economics Finance Business & Industry; Business Management and Accounting; Marketing; ■ Detailed Information | |
 | Church Advertising, Public Relations and Marketing in Twentieth-Century America : Retailing Religion ISBN: 9783031130441 Platform/Publisher: Ebook Central / Springer International Publishing AG Digital rights: Users: Unlimited; Printing: Limited; Download: 7 Days at a Time Subjects: History; Religion; ■ Detailed Information | |
 | Coining for Capital: Movies, Marketing, and the Transformation of Childhood ISBN: 9780813537689 Platform/Publisher: JSTOR / Rutgers University Press Digital rights: Users: unlimited; Printing: chapter; Download: chapter Subjects: Children -- United States -- social conditions -- 20th century; Child consumers -- United States; Advertising and children -- United States; Children in motion pictures; ■ Detailed Information | |
 | Commercial Advertising (RLE Advertising) ISBN: 9780203582640 Platform/Publisher: Taylor & Francis / Routledge Digital rights: Users: Unlimited; Printing: Unlimited; Download: Unlimited Subjects: Behavioral Sciences; Economics Finance Business & Industry; Social Sciences; Psychological Science; Business Management and Accounting; Industry & Industrial Studies; Sociology & Social Policy; Marketing; Social Psychology; Media Information & Communication Industries; Sociology of Culture; ■ Detailed Information | |
 | Communications Writing and Design: The Integrated Manual for Marketing, Advertising, and Public Relations ISBN: 9781119267485 Platform/Publisher: WOL / Wiley-Blackwell Digital rights: Users: Unlimited; Printing: Unlimited; Download: Unlimited Subjects: Social & Behavioral Sciences; Communication & Media Studies; ■ Detailed Information | |
 | Computational Advertising: Market and Technologies for Internet Commercial Monetization ISBN: 9780429262654 Platform/Publisher: Taylor & Francis / CRC Press Digital rights: Users: Unlimited; Printing: Unlimited; Download: Unlimited Subjects: Computer Science; Economics Finance Business & Industry; Engineering & Technology; Mathematics & Statistics; Artificial Intelligence; Legal Ethical & Social Aspects of IT; Software Engineering & Systems Development; Business Management and Accounting; Systems & Control Engineering; Statistics & Probability; Machine Learning - Design; Programming & Programming Languages; Marketing; Machine Learning; Operations Research; IT Security; Statistics; ■ Detailed Information (with preview link) | |
 | Consumer Behavior and Advertising Involvement: Selected Works of Herbert E. Krugman ISBN: 9780203809822 Platform/Publisher: Taylor & Francis / Routledge Digital rights: Users: Unlimited; Printing: Unlimited; Download: Unlimited Subjects: Behavioral Sciences; Economics Finance Business & Industry; Psychological Science; Business Management and Accounting; Consumer Psychology; Marketing; ■ Detailed Information | |
 | Consumer Data Research ISBN: 9781787353886 Platform/Publisher: JSTOR / UCL Press Digital rights: Users: unlimited; Printing: chapter; Download: chapter Subjects: Population Studies ; Marketing & Advertising ; Economics ; Sociology; ■ Detailed Information (with preview link) | |
 | Consumer Psychology: A Study Guide to Qualitative Research Methods ISBN: 9783847408918 Platform/Publisher: JSTOR / Verlag Barbara Budrich Digital rights: Users: unlimited; Printing: chapter; Download: chapter Subjects: Marketing & Advertising; ■ Detailed Information (with preview link) |