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56 matches found. Showing 1 - 50

 
CoverDescriptionAccess / Request
book cover image for All Eyes East : Lessons from the Front Lines of Marketing to China's Youth, ISBN=9780230393684All Eyes East : Lessons from the Front Lines of Marketing to China's Youth
ISBN: 9780230393684
Platform/Publisher: Ebook Central / Palgrave Macmillan
Digital rights: Users: Unlimited; Printing: Limited; Download: 7 Days at a Time
Subjects: Social Science; Business/ Management;
 Detailed Information
book cover image for Baidu SEO: Challenges and Intricacies of Marketing in China, ISBN=9781119368755Baidu SEO: Challenges and Intricacies of Marketing in China
ISBN: 9781119368755
Platform/Publisher: WOL / Wiley-ISTE
Digital rights: Users: Unlimited; Printing: Unlimited; Download: Unlimited
Subjects: Humanities; Cultural Studies;
 Detailed Information
book cover image for Biotech in China: Innovation, Politics, and Economics, ISBN=9781003131939Biotech in China: Innovation, Politics, and Economics
ISBN: 9781003131939
Platform/Publisher: Taylor & Francis / CRC Press
Digital rights: Users: Unlimited; Printing: Unlimited; Download: Unlimited

 Detailed Information (with preview link)
book cover image for Brand New China: Advertising, Media, and Commercial Culture, ISBN=9780674044821Brand New China: Advertising, Media, and Commercial Culture
ISBN: 9780674044821
Platform/Publisher: JSTOR / Harvard University Press
Digital rights: Users: unlimited; Printing: chapter; Download: chapter
Subjects: Advertising -- China; Marketing -- China; Brand name products -- China;
 Detailed Information
book cover image for Buddha in the Marketplace: The Commodification of Buddhist Objects in Tibet, ISBN=9780813943190Buddha in the Marketplace: The Commodification of Buddhist Objects in Tibet
ISBN: 9780813943190
Platform/Publisher: JSTOR / University of Virginia Press
Digital rights: Users: unlimited; Printing: chapter; Download: chapter
Subjects: Buddhist religious articles -- China -- Tibet Region; Buddhist religious articles -- Marketing;
 Detailed Information
book cover image for Business Decision Making in China, ISBN=9780203058503Business Decision Making in China
ISBN: 9780203058503
Platform/Publisher: Taylor & Francis / Routledge
Digital rights: Users: Unlimited; Printing: Unlimited; Download: Unlimited

 Detailed Information
book cover image for Business Negotiations in China: Strategy, Planning and Management, ISBN=9781315467092Business Negotiations in China: Strategy, Planning and Management
ISBN: 9781315467092
Platform/Publisher: Taylor & Francis / Routledge
Digital rights: Users: Unlimited; Printing: Unlimited; Download: Unlimited
Subjects: Economics Finance Business & Industry; Business Management and Accounting; International Business; Marketing;
 Detailed Information
book cover image for Business Transformation in China, ISBN=9780429429965Business Transformation in China
ISBN: 9780429429965
Platform/Publisher: Taylor & Francis / Routledge
Digital rights: Users: Unlimited; Printing: Unlimited; Download: Unlimited

 Detailed Information
book cover image for Business-to-business marketing practices in China, ISBN=9781846633799Business-to-business marketing practices in China
ISBN: 9781846633799
Platform/Publisher: Ebook Central / Emerald Publishing Limited
Digital rights: Users: Unlimited; Printing: Limited; Download: 7 Days at a Time
Subjects: Business/ Management;
 Detailed Information
book cover image for China and Globalization: The Social, Economic and Political Transformation of Chinese Society, ISBN=9780203121450China and Globalization: The Social, Economic and Political Transformation of Chinese Society
ISBN: 9780203121450
Platform/Publisher: Taylor & Francis / Routledge
Digital rights: Users: Unlimited; Printing: Unlimited; Download: Unlimited

 Detailed Information (with preview link)
book cover image for China Trade Agreements: Second Edition, Revised, ISBN=9780429429736China Trade Agreements: Second Edition, Revised
ISBN: 9780429429736
Platform/Publisher: Taylor & Francis / Routledge
Digital rights: Users: Unlimited; Printing: Unlimited; Download: Unlimited

 Detailed Information
book cover image for China's Nonprofit Sector: Progress and Challenges, ISBN=9781315081304China's Nonprofit Sector: Progress and Challenges
ISBN: 9781315081304
Platform/Publisher: Taylor & Francis / Routledge
Digital rights: Users: Unlimited; Printing: Unlimited; Download: Unlimited
Subjects: Economics Finance Business & Industry; Business Management and Marketing;
 Detailed Information
book cover image for China's Outbound Tourism, ISBN=9780203968161China's Outbound Tourism
ISBN: 9780203968161
Platform/Publisher: Taylor & Francis / Routledge
Digital rights: Users: Unlimited; Printing: Unlimited; Download: Unlimited

 Detailed Information
book cover image for China's Quest for Innovation: Institutions and Ecosystems, ISBN=9781351019743China's Quest for Innovation: Institutions and Ecosystems
ISBN: 9781351019743
Platform/Publisher: Taylor & Francis / Routledge
Digital rights: Users: Unlimited; Printing: Unlimited; Download: Unlimited

 Detailed Information (with preview link)
book cover image for China's Three Decades of Economic Reforms, ISBN=9780203873885China's Three Decades of Economic Reforms
ISBN: 9780203873885
Platform/Publisher: Taylor & Francis / Routledge
Digital rights: Users: Unlimited; Printing: Unlimited; Download: Unlimited

 Detailed Information
book cover image for Consumer marketing in contemporary China, ISBN=9780857246608Consumer marketing in contemporary China
ISBN: 9780857246608
Platform/Publisher: Ebook Central / Emerald Publishing Limited
Digital rights: Users: Unlimited; Printing: Limited; Download: 7 Days at a Time
Subjects: Economics; Business/ Management;
 Detailed Information
book cover image for Consumer-Citizens of China: The Role of Foreign Brands in the Imagined Future China, ISBN=9780203840115Consumer-Citizens of China: The Role of Foreign Brands in the Imagined Future China
ISBN: 9780203840115
Platform/Publisher: Taylor & Francis / Routledge
Digital rights: Users: Unlimited; Printing: Unlimited; Download: Unlimited

 Detailed Information (with preview link)
book cover image for Education Management and Management Science: Proceedings of the International Conference on Education Management and Management Science (ICEMMS 2014), August 7-8, 2014, Tianjin, China, ISBN=9780429227042Education Management and Management Science: Proceedings of the International Conference on Education Management and Management Science (ICEMMS 2014), August 7-8, 2014, Tianjin, China
ISBN: 9780429227042
Platform/Publisher: Taylor & Francis / CRC Press
Digital rights: Users: Unlimited; Printing: Unlimited; Download: Unlimited

 Detailed Information
book cover image for Environmental Advertising in China and the USA: The desire to go green, ISBN=9781315797373Environmental Advertising in China and the USA: The desire to go green
ISBN: 9781315797373
Platform/Publisher: Taylor & Francis / Routledge
Digital rights: Users: Unlimited; Printing: Unlimited; Download: Unlimited

 Detailed Information
book cover image for Examining China’s Technology Strategy of Marketing in Exchange for Technology, ISBN=9781849508957Examining China’s Technology Strategy of Marketing in Exchange for Technology
ISBN: 9781849508957
Platform/Publisher: Ebook Central / Emerald Publishing Limited
Digital rights: Users: Unlimited; Printing: Limited; Download: 7 Days at a Time
Subjects: Engineering: General; Engineering; Business/ Management;
 Detailed Information
book cover image for Greater China: Political Economy, Inward Investment and Business Culture, ISBN=9780429428425Greater China: Political Economy, Inward Investment and Business Culture
ISBN: 9780429428425
Platform/Publisher: Taylor & Francis / Routledge
Digital rights: Users: Unlimited; Printing: Unlimited; Download: Unlimited

 Detailed Information
book cover image for Greater China: Political Economy, Inward Investment and Business Culture, ISBN=9780203044339Greater China: Political Economy, Inward Investment and Business Culture
ISBN: 9780203044339
Platform/Publisher: Taylor & Francis / Routledge
Digital rights: Users: Unlimited; Printing: Unlimited; Download: Unlimited
Subjects: Area Studies; Economics Finance Business & Industry; Asian Studies; Business Management and Marketing;
 Detailed Information
book cover image for Green Consumption in China: Policy and Practice, ISBN=9781003433040Green Consumption in China: Policy and Practice
ISBN: 9781003433040
Platform/Publisher: Taylor & Francis / Routledge
Digital rights: Users: Unlimited; Printing: Unlimited; Download: Unlimited

 Detailed Information (with preview link)
book cover image for Hospitality and Tourism Education in China: Development, Issues, and Challenges, ISBN=9781003004363Hospitality and Tourism Education in China: Development, Issues, and Challenges
ISBN: 9781003004363
Platform/Publisher: Taylor & Francis / Routledge
Digital rights: Users: Unlimited; Printing: Unlimited; Download: Unlimited

 Detailed Information (with preview link)
book cover image for Industrial Innovation in China: The Factors Determining Success or Failure, ISBN=9781003206101Industrial Innovation in China: The Factors Determining Success or Failure
ISBN: 9781003206101
Platform/Publisher: Taylor & Francis / Routledge
Digital rights: Users: Unlimited; Printing: Unlimited; Download: Unlimited

 Detailed Information (with preview link)
book cover image for International Business in China, ISBN=9781315002644International Business in China
ISBN: 9781315002644
Platform/Publisher: Taylor & Francis / Routledge
Digital rights: Users: Unlimited; Printing: Unlimited; Download: Unlimited
Subjects: Economics Finance Business & Industry; Business Management and Marketing; Human Resource Management;
 Detailed Information
book cover image for International Digital Marketing in China, ISBN=9783030381608International Digital Marketing in China
ISBN: 9783030381608
Platform/Publisher: SpringerLink / Springer International Publishing
Digital rights: Users: unlimited; Printing: unlimited; Download: unlimited
Subjects: Business and Management;
 Detailed Information (with preview link)
book cover image for International Management in China: Cross-Cultural Issues, ISBN=9780203021804International Management in China: Cross-Cultural Issues
ISBN: 9780203021804
Platform/Publisher: Taylor & Francis / Routledge
Digital rights: Users: Unlimited; Printing: Unlimited; Download: Unlimited

 Detailed Information
book cover image for Japan and China: The Meeting of Asia's Economic Giants, ISBN=9780203824023Japan and China: The Meeting of Asia's Economic Giants
ISBN: 9780203824023
Platform/Publisher: Taylor & Francis / Routledge
Digital rights: Users: Unlimited; Printing: Unlimited; Download: Unlimited
Subjects: Area Studies; Economics Finance Business & Industry; Business Management and Marketing; Human Resource Management;
 Detailed Information
book cover image for Journal of China Marketing Volume 6 (1), ISBN=9781443888332Journal of China Marketing Volume 6 (1)
ISBN: 9781443888332
Platform/Publisher: Ebook Central / Cambridge Scholars Publishing
Digital rights: Users: Unlimited; Printing: Limited; Download: 7 Days at a Time
Subjects: Business/ Management;
 Detailed Information
book cover image for Journal of China Marketing Volume 6 (2), ISBN=9781527514973Journal of China Marketing Volume 6 (2)
ISBN: 9781527514973
Platform/Publisher: Ebook Central / Cambridge Scholars Publishing
Digital rights: Users: Unlimited; Printing: Limited; Download: 7 Days at a Time
Subjects: Business/ Management;
 Detailed Information
book cover image for Management in Transitional Economies: From the Berlin Wall to the Great Wall of China, ISBN=9780203398111Management in Transitional Economies: From the Berlin Wall to the Great Wall of China
ISBN: 9780203398111
Platform/Publisher: Taylor & Francis / Routledge
Digital rights: Users: Unlimited; Printing: Unlimited; Download: Unlimited

 Detailed Information
book cover image for Management Issues in China: Volume 1: Domestic Enterprises, ISBN=9780429430725Management Issues in China: Volume 1: Domestic Enterprises
ISBN: 9780429430725
Platform/Publisher: Taylor & Francis / Routledge
Digital rights: Users: Unlimited; Printing: Unlimited; Download: Unlimited

 Detailed Information
book cover image for Management Issues in China: Volume 2: International Enterprises, ISBN=9780429430220Management Issues in China: Volume 2: International Enterprises
ISBN: 9780429430220
Platform/Publisher: Taylor & Francis / Routledge
Digital rights: Users: Unlimited; Printing: Unlimited; Download: Unlimited

 Detailed Information
book cover image for Marketing Competences and Strategic Flexibility in China, ISBN=9780230288607Marketing Competences and Strategic Flexibility in China
ISBN: 9780230288607
Platform/Publisher: Ebook Central / Palgrave Macmillan UK
Digital rights: Users: Unlimited; Printing: Limited; Download: 7 Days at a Time
Subjects: Business/ Management;
 Detailed Information
book cover image for Marketing Death: Culture and the Making of a Life Insurance Market in China, ISBN=9780199951154Marketing Death: Culture and the Making of a Life Insurance Market in China
ISBN: 9780199951154
Platform/Publisher: Oxford Academic / Oxford University Press
Digital rights: Users: Unlimited; Printing: Unlimited; Download: Unlimited
Subjects: Sociology;
 Detailed Information (with preview link)
book cover image for Marketing to China in China and from China, Volume 24, Issue 4, ISBN=9781846630439Marketing to China in China and from China, Volume 24, Issue 4
ISBN: 9781846630439
Platform/Publisher: Ebook Central / Emerald Publishing Limited
Digital rights: Users: Unlimited; Printing: Limited; Download: 7 Days at a Time
Subjects: Business/ Management;
 Detailed Information
book cover image for Megaproject: Case Study of China's Three Gorges Project, ISBN=9781315489537Megaproject: Case Study of China's Three Gorges Project
ISBN: 9781315489537
Platform/Publisher: Taylor & Francis / Routledge
Digital rights: Users: Unlimited; Printing: Unlimited; Download: Unlimited
Subjects: Economics Finance Business & Industry; Business Management and Marketing;
 Detailed Information
book cover image for New Consumer Culture in China: The Flower Market and New Everyday Consumption, ISBN=9780429280122New Consumer Culture in China: The Flower Market and New Everyday Consumption
ISBN: 9780429280122
Platform/Publisher: Taylor & Francis / Routledge
Digital rights: Users: Unlimited; Printing: Unlimited; Download: Unlimited

 Detailed Information (with preview link)
book cover image for Organizational Learning in China: Building a Multilevel Approach, ISBN=9781003166542Organizational Learning in China: Building a Multilevel Approach
ISBN: 9781003166542
Platform/Publisher: Taylor & Francis / Routledge
Digital rights: Users: Unlimited; Printing: Unlimited; Download: Unlimited

 Detailed Information (with preview link)
book cover image for P.R.C. Laws for China Traders and Investors: Second Edition, Revised, ISBN=9780429428951P.R.C. Laws for China Traders and Investors: Second Edition, Revised
ISBN: 9780429428951
Platform/Publisher: Taylor & Francis / Routledge
Digital rights: Users: Unlimited; Printing: Unlimited; Download: Unlimited

 Detailed Information
book cover image for Poverty, Food Insecurity and Commercialization in Rural China, ISBN=9780429428906Poverty, Food Insecurity and Commercialization in Rural China
ISBN: 9780429428906
Platform/Publisher: Taylor & Francis / Routledge
Digital rights: Users: Unlimited; Printing: Unlimited; Download: Unlimited

 Detailed Information
book cover image for Recruitment of Students from China: A Survey of Higher Education Marketing Practices, ISBN=9781574403800Recruitment of Students from China: A Survey of Higher Education Marketing Practices
ISBN: 9781574403800
Platform/Publisher: Ebook Central / Primary Research Group
Digital rights: Users: Unlimited; Printing: Limited; Download: 7 Days at a Time
Subjects: Education;
 Detailed Information
book cover image for Red Tourism in China: Commodification of Propaganda, ISBN=9781003231783Red Tourism in China: Commodification of Propaganda
ISBN: 9781003231783
Platform/Publisher: Taylor & Francis / Routledge
Digital rights: Users: Unlimited; Printing: Unlimited; Download: Unlimited

 Detailed Information (with preview link)
book cover image for Report on Trade Conditions in China, ISBN=9780429461477Report on Trade Conditions in China
ISBN: 9780429461477
Platform/Publisher: Taylor & Francis / Routledge
Digital rights: Users: Unlimited; Printing: Unlimited; Download: Unlimited

 Detailed Information
book cover image for Rising China in the Changing World Economy, ISBN=9780203144596Rising China in the Changing World Economy
ISBN: 9780203144596
Platform/Publisher: Taylor & Francis / Routledge
Digital rights: Users: Unlimited; Printing: Unlimited; Download: Unlimited

 Detailed Information
book cover image for Strategic Communication for Startups and Entrepreneurs in China, ISBN=9780429274268Strategic Communication for Startups and Entrepreneurs in China
ISBN: 9780429274268
Platform/Publisher: Taylor & Francis / Routledge
Digital rights: Users: Unlimited; Printing: Unlimited; Download: Unlimited

 Detailed Information (with preview link)
book cover image for The Development of China's Information Resource Industry, ISBN=9780367855284The Development of China's Information Resource Industry
ISBN: 9780367855284
Platform/Publisher: Taylor & Francis / Routledge
Digital rights: Users: Unlimited; Printing: Unlimited; Download: Unlimited

 Detailed Information (with preview link)
book cover image for The Development of China's Information Resource Industry: Policy and Instrument, ISBN=9780367855277The Development of China's Information Resource Industry: Policy and Instrument
ISBN: 9780367855277
Platform/Publisher: Taylor & Francis / Routledge
Digital rights: Users: Unlimited; Printing: Unlimited; Download: Unlimited

 Detailed Information (with preview link)
book cover image for The Development of China's Information Resource Industry: Theory and Evaluation, ISBN=9780429446986The Development of China's Information Resource Industry: Theory and Evaluation
ISBN: 9780429446986
Platform/Publisher: Taylor & Francis / Routledge
Digital rights: Users: Unlimited; Printing: Unlimited; Download: Unlimited

 Detailed Information (with preview link)