The University of South Florida Libraries provide access to 986,005 unique ebooks. Faculty can search the database and select titles for course adoption. If you select a title that is not currently part of our collection, USF Libraries will attempt to purchase the title and make it available. Please note that the USF Libraries cannot license access to etextbooks by major textbook publishers such as Pearson, McGraw-Hill, Cengage or W.W. Norton.
To adopt a book, you need to sign on using your NetID with USF authentication page.
To request an ebook for your course through EB+, please complete this form.
If you have any questions or feedback, please contact us.
Search Database for ebooks to adopt
4 matches found. Showing 1 - 504
| Cover | Description | Access / Request |
|---|---|---|
 | A New Brand of Business: Charles Coolidge Parlin, Curtis Publishing Company, and the Origins of Market Research ISBN: 9781439900178 Platform/Publisher: JSTOR / Temple University Press Digital rights: Users: unlimited; Printing: chapter; Download: chapter Subjects: Marketing research -- United States -- History; Parlin Charles C. (Charles Coolidge) 1872–1942; Curtis Publishing Company; ■ Detailed Information | |
 | Freud on Madison Avenue: Motivation Research and Subliminal Advertising in America ISBN: 9780812204872 Platform/Publisher: JSTOR / University of Pennsylvania Press Digital rights: Users: unlimited; Printing: chapter; Download: chapter Subjects: Motivation research (Marketing) -- United States -- History; Subliminal advertising -- United States -- History; Advertising -- United States -- Psychological aspects -- History; Consumer behavior -- United States -- History; ■ Detailed Information | |
 | Making the News Popular: Mobilizing U.S. News Audiences ISBN: 9780252098345 Platform/Publisher: JSTOR / University of Illinois Press Digital rights: Users: unlimited; Printing: chapter; Download: chapter Subjects: Journalism -- United States -- History -- 21st century; News audiences -- United States -- History -- 21st century; American newspapers -- Marketing -- Research; Television broadcasting of news -- United States; ■ Detailed Information | |
 | The Measure of Democracy: Polling, Market Research, and Public Life, 1930-1945 ISBN: 9781442681712 Platform/Publisher: JSTOR / University of Toronto Press Digital rights: Users: unlimited; Printing: chapter; Download: chapter Subjects: Public opinion polls -- Canada -- History; Public opinion polls -- United States -- History; Marketing research -- Canada -- History; Canada -- Politics and government -- 20th century; ■ Detailed Information |