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56 matches found. Showing 1 - 50

 
CoverDescriptionAccess / Request
book cover image for A Word from Our Sponsor: Admen, Advertising, and the Golden Age of Radio, ISBN=9780823253777A Word from Our Sponsor: Admen, Advertising, and the Golden Age of Radio
ISBN: 9780823253777
Platform/Publisher: JSTOR / Fordham University Press
Digital rights: Users: unlimited; Printing: chapter; Download: chapter

 Detailed Information
book cover image for Advertising and Public Memory: Social, Cultural and Historical Perspectives on Ghost Signs, ISBN=9781315677750Advertising and Public Memory: Social, Cultural and Historical Perspectives on Ghost Signs
ISBN: 9781315677750
Platform/Publisher: Taylor & Francis / Routledge
Digital rights: Users: Unlimited; Printing: Unlimited; Download: Unlimited

 Detailed Information
book cover image for Advertising and the European City: Historical Perspectives, ISBN=9780429460647Advertising and the European City: Historical Perspectives
ISBN: 9780429460647
Platform/Publisher: Taylor & Francis / Routledge
Digital rights: Users: Unlimited; Printing: Unlimited; Download: Unlimited
Subjects: Arts; Humanities; Art & Visual Culture; History; Social & Cultural History; Economic History;
 Detailed Information
book cover image for Advertising at War: Business, Consumers, and Government in the 1940s, ISBN=9780252094231Advertising at War: Business, Consumers, and Government in the 1940s
ISBN: 9780252094231
Platform/Publisher: JSTOR / University of Illinois Press
Digital rights: Users: unlimited; Printing: chapter; Download: chapter

 Detailed Information
book cover image for Advertising Empire: Race and Visual Culture in Imperial Germany, ISBN=9780674059238Advertising Empire: Race and Visual Culture in Imperial Germany
ISBN: 9780674059238
Platform/Publisher: JSTOR / Harvard University Press
Digital rights: Users: unlimited; Printing: chapter; Download: chapter
Subjects: Advertising -- Social aspects -- Germany -- History;
 Detailed Information
book cover image for Advertising in the Age of Persuasion : Building Brand America 1941-1961, ISBN=9780230339644Advertising in the Age of Persuasion : Building Brand America 1941-1961
ISBN: 9780230339644
Platform/Publisher: Ebook Central / Palgrave Macmillan
Digital rights: Users: Unlimited; Printing: Limited; Download: 7 Days at a Time
Subjects: History;
 Detailed Information
book cover image for Advertising on Trial: Consumer Activism and Corporate Public Relations in the 1930s, ISBN=9780252092589Advertising on Trial: Consumer Activism and Corporate Public Relations in the 1930s
ISBN: 9780252092589
Platform/Publisher: JSTOR / University of Illinois Press
Digital rights: Users: unlimited; Printing: chapter; Download: chapter
Subjects: Advertising -- United States -- History; Corporations -- Public relations -- United States;
 Detailed Information
book cover image for Advertising Tower, ISBN=9781684174270Advertising Tower
ISBN: 9781684174270
Platform/Publisher: BRILL / Harvard University Asia Center
Digital rights: Users: Unlimited; Printing: Unlimited; Download: Unlimited

 Detailed Information (with preview link)
book cover image for Advertising Tower: Japanese Modernism and Modernity in the 1920s, ISBN=9781684174270Advertising Tower: Japanese Modernism and Modernity in the 1920s
ISBN: 9781684174270
Platform/Publisher: JSTOR / Harvard University Asia Center
Digital rights: Users: unlimited; Printing: chapter; Download: chapter

 Detailed Information
book cover image for An Intimate Affair: Women, Lingerie, and Sexuality, ISBN=9780520941137An Intimate Affair: Women, Lingerie, and Sexuality
ISBN: 9780520941137
Platform/Publisher: JSTOR / University of California Press
Digital rights: Users: unlimited; Printing: chapter; Download: chapter

 Detailed Information
book cover image for Australian Women in Advertising in the Twentieth Century, ISBN=9781137514349Australian Women in Advertising in the Twentieth Century
ISBN: 9781137514349
Platform/Publisher: Ebook Central / Palgrave Macmillan UK
Digital rights: Users: Unlimited; Printing: Limited; Download: 7 Days at a Time
Subjects: History;
 Detailed Information
book cover image for Channels of Desire: Mass Images and the Shaping of American Consciousness, ISBN=9780816683543Channels of Desire: Mass Images and the Shaping of American Consciousness
ISBN: 9780816683543
Platform/Publisher: JSTOR / University of Minnesota Press
Digital rights: Users: unlimited; Printing: chapter; Download: chapter

 Detailed Information
book cover image for Chromatic Modernity: Color, Cinema, and Media of the 1920s, ISBN=9780231542289Chromatic Modernity: Color, Cinema, and Media of the 1920s
ISBN: 9780231542289
Platform/Publisher: JSTOR / Columbia University Press
Digital rights: Users: unlimited; Printing: chapter; Download: chapter
Subjects: Color motion pictures -- History; Color in advertising -- History;
 Detailed Information
book cover image for Church Advertising, Public Relations and Marketing in Twentieth-Century America : Retailing Religion, ISBN=9783031130441Church Advertising, Public Relations and Marketing in Twentieth-Century America : Retailing Religion
ISBN: 9783031130441
Platform/Publisher: Ebook Central / Springer International Publishing AG
Digital rights: Users: Unlimited; Printing: Limited; Download: 7 Days at a Time
Subjects: History; Religion;
 Detailed Information
book cover image for Consumption and Advertising in Eastern Europe and Russia in the Twentieth Century, ISBN=9783031202049Consumption and Advertising in Eastern Europe and Russia in the Twentieth Century
ISBN: 9783031202049
Platform/Publisher: Ebook Central / Springer International Publishing AG
Digital rights: Users: Unlimited; Printing: Limited; Download: 7 Days at a Time
Subjects: Business/ Management; History;
 Detailed Information
book cover image for Democratizing Luxury : Name Brands, Advertising, and Consumption in Modern Japan, ISBN=9780824896713Democratizing Luxury : Name Brands, Advertising, and Consumption in Modern Japan
ISBN: 9780824896713
Platform/Publisher: Ebook Central / University of Hawaii Press
Digital rights: Users: Unlimited; Printing: Limited; Download: 7 Days at a Time
Subjects: History; Business/ Management; Social Science;
 Detailed Information
book cover image for Divining Desire: Focus Groups and the Culture of Consultation, ISBN=9781682191071Divining Desire: Focus Groups and the Culture of Consultation
ISBN: 9781682191071
Platform/Publisher: JSTOR / OR Books
Digital rights: Users: unlimited; Printing: chapter; Download: chapter
Subjects: History ; Marketing & Advertising;
 Detailed Information
book cover image for Educating the Consumer-citizen: A History of the Marriage of Schools, Advertising, and Media, ISBN=9781410607591Educating the Consumer-citizen: A History of the Marriage of Schools, Advertising, and Media
ISBN: 9781410607591
Platform/Publisher: Taylor & Francis / Routledge
Digital rights: Users: Unlimited; Printing: Unlimited; Download: Unlimited
Subjects: Education; Humanities; Sociology of Education; Media & Film Studies; Media & Communications;
 Detailed Information
book cover image for Environmental Advertising in China and the USA: The desire to go green, ISBN=9781315797373Environmental Advertising in China and the USA: The desire to go green
ISBN: 9781315797373
Platform/Publisher: Taylor & Francis / Routledge
Digital rights: Users: Unlimited; Printing: Unlimited; Download: Unlimited

 Detailed Information
book cover image for Fables Of Abundance : A Cultural History Of Advertising In America, ISBN=9780786723225Fables Of Abundance : A Cultural History Of Advertising In America
ISBN: 9780786723225
Platform/Publisher: Ebook Central / Basic Books
Digital rights: Users: Unlimited; Printing: Limited; Download: 7 Days at a Time
Subjects: Business/ Management; Fiction;
 Detailed Information (with preview link)
book cover image for Food Is Love: Advertising and Gender Roles in Modern America, ISBN=9780812204070Food Is Love: Advertising and Gender Roles in Modern America
ISBN: 9780812204070
Platform/Publisher: JSTOR / University of Pennsylvania Press
Digital rights: Users: unlimited; Printing: chapter; Download: chapter

 Detailed Information
book cover image for Freud on Madison Avenue: Motivation Research and Subliminal Advertising in America, ISBN=9780812204872Freud on Madison Avenue: Motivation Research and Subliminal Advertising in America
ISBN: 9780812204872
Platform/Publisher: JSTOR / University of Pennsylvania Press
Digital rights: Users: unlimited; Printing: chapter; Download: chapter

 Detailed Information
book cover image for Hard sell: Advertising, affluence and transatlantic relations, c. 1951–69, ISBN=9781526111173Hard sell: Advertising, affluence and transatlantic relations, c. 1951–69
ISBN: 9781526111173
Platform/Publisher: JSTOR / Manchester University Press
Digital rights: Users: unlimited; Printing: chapter; Download: chapter
Subjects: History;
 Detailed Information
book cover image for Housework and Housewives in Modern American Advertising, ISBN=9780230337978Housework and Housewives in Modern American Advertising
ISBN: 9780230337978
Platform/Publisher: SpringerLink / Palgrave Macmillan US
Digital rights: Users: unlimited; Printing: unlimited; Download: unlimited
Subjects: Palgrave History Collection;
 Detailed Information (with preview link)
book cover image for Jewish Mad Men: Advertising and the Design of the American Jewish Experience, ISBN=9780813563770Jewish Mad Men: Advertising and the Design of the American Jewish Experience
ISBN: 9780813563770
Platform/Publisher: JSTOR / Rutgers University Press
Digital rights: Users: unlimited; Printing: chapter; Download: chapter

 Detailed Information
book cover image for Land of Bright Promise: Advertising the Texas Panhandle and South Plains, 1870-1917, ISBN=9780292762299Land of Bright Promise: Advertising the Texas Panhandle and South Plains, 1870-1917
ISBN: 9780292762299
Platform/Publisher: JSTOR / University of Texas Press
Digital rights: Users: unlimited; Printing: chapter; Download: chapter
Subjects: Land use -- Texas -- Panhandle -- History; Panhandle (Tex.) -- Population -- History;
 Detailed Information
book cover image for Le Nigeria et la Suisse, des affaires d’indépendance: Commerce, diplomatie et coopération 1930–1980, ISBN=9783035109054Le Nigeria et la Suisse, des affaires d’indépendance: Commerce, diplomatie et coopération 1930–1980
ISBN: 9783035109054
Platform/Publisher: JSTOR / Peter Lang AG
Digital rights: Users: unlimited; Printing: chapter; Download: chapter
Subjects: History ; Business ; Marketing & Advertising ; Political Science;
 Detailed Information (with preview link)
book cover image for Liking Ike: Eisenhower, Advertising, and the Rise of Celebrity Politics, ISBN=9780190278212Liking Ike: Eisenhower, Advertising, and the Rise of Celebrity Politics
ISBN: 9780190278212
Platform/Publisher: Oxford Academic / Oxford University Press
Digital rights: Users: Unlimited; Printing: Unlimited; Download: Unlimited
Subjects: History;
 Detailed Information (with preview link)
book cover image for Madison Avenue and the Color Line: African Americans in the Advertising Industry, ISBN=9780812203851Madison Avenue and the Color Line: African Americans in the Advertising Industry
ISBN: 9780812203851
Platform/Publisher: JSTOR / University of Pennsylvania Press
Digital rights: Users: unlimited; Printing: chapter; Download: chapter
Subjects: History;
 Detailed Information
book cover image for Making War, Making Women: Femininity and Duty on the American Home Front, 1941-1945, ISBN=9780820329048Making War, Making Women: Femininity and Duty on the American Home Front, 1941-1945
ISBN: 9780820329048
Platform/Publisher: ACLS / University of Georgia Press
Digital rights: Users: Unlimited; Printing: Ten pages at a time; Download: Ten pages at a time

 Detailed Information (with preview link)
book cover image for Making War, Making Women: Femininity and Duty on the American Home Front, 1941-1945, ISBN=9780820337586Making War, Making Women: Femininity and Duty on the American Home Front, 1941-1945
ISBN: 9780820337586
Platform/Publisher: JSTOR / University of Georgia Press
Digital rights: Users: unlimited; Printing: chapter; Download: chapter

 Detailed Information
book cover image for Making, Selling and Wearing Boys' Clothes in Late-Victorian England, ISBN=9781315249957Making, Selling and Wearing Boys' Clothes in Late-Victorian England
ISBN: 9781315249957
Platform/Publisher: Taylor & Francis / Routledge
Digital rights: Users: Unlimited; Printing: Unlimited; Download: Unlimited

 Detailed Information
book cover image for Marketing the Blue and Gray : Newspaper Advertising and the American Civil War, ISBN=9780807171561Marketing the Blue and Gray : Newspaper Advertising and the American Civil War
ISBN: 9780807171561
Platform/Publisher: Ebook Central / LSU Press
Digital rights: Users: Unlimited; Printing: Limited; Download: 7 Days at a Time
Subjects: History;
 Detailed Information
book cover image for Modern Advertising and the Market for Audience Attention: The US Advertising Industry's Turn-of-the-Twentieth-Century Transition, ISBN=9781315511573Modern Advertising and the Market for Audience Attention: The US Advertising Industry's Turn-of-the-Twentieth-Century Transition
ISBN: 9781315511573
Platform/Publisher: Taylor & Francis / Routledge
Digital rights: Users: Unlimited; Printing: Unlimited; Download: Unlimited

 Detailed Information (with preview link)
book cover image for Packaging the presidency: a history and criticism of presidential campaign advertising, ISBN=9780195089417Packaging the presidency: a history and criticism of presidential campaign advertising
ISBN: 9780195089417
Platform/Publisher: ACLS / Oxford University Press
Digital rights: Users: Unlimited; Printing: Ten pages at a time; Download: Ten pages at a time
Subjects: Communications;
 Detailed Information (with preview link)
book cover image for Paraphernalia! Victorian Objects, ISBN=9781351172844Paraphernalia! Victorian Objects
ISBN: 9781351172844
Platform/Publisher: Taylor & Francis / Routledge
Digital rights: Users: Unlimited; Printing: Unlimited; Download: Unlimited

 Detailed Information
book cover image for Paris 1900: The Great World''s Fair, ISBN=9781487576028Paris 1900: The Great World''s Fair
ISBN: 9781487576028
Platform/Publisher: JSTOR / University of Toronto Press
Digital rights: Users: unlimited; Printing: chapter; Download: chapter
Subjects: History ; Political Science ; Marketing & Advertising;
 Detailed Information
book cover image for Pathways in the Nineteenth-Century British Textile Industry, ISBN=9780429274213Pathways in the Nineteenth-Century British Textile Industry
ISBN: 9780429274213
Platform/Publisher: Taylor & Francis / Routledge
Digital rights: Users: Unlimited; Printing: Unlimited; Download: Unlimited

 Detailed Information (with preview link)
book cover image for Pathways in the Nineteenth-Century British Textile Industry, ISBN=9780429274206Pathways in the Nineteenth-Century British Textile Industry
ISBN: 9780429274206
Platform/Publisher: Taylor & Francis / Routledge
Digital rights: Users: Unlimited; Printing: Unlimited; Download: Unlimited
Subjects: Humanities; Class and Work; Health and Welfare; Agencies and Institutions; Family and Demography; Recreation and Consumption; Rural and Urban Life; Race and Empire; Crime and Punishment; States of Mind; History; Religion; Economic Developments; Social Groups; Working Conditions; Welfare; Philanthropy; Family; Shops and Shopping; Entertainment; Religious Denominations; Types of Towns and Cities; Public Health; Medical Care; The Urban Environment; Poverty; Education; Travel and Exploration; Transport; The Legal System; Voluntary Societies; Knowledge; Rational Recreation; British History; Modern History 1750-1945; History Reference; Social & Cultural History; Religious History; Industrialisation; Poor Relief; Welfare Societies; Family Networks; Apprenticeship and Training; Wages; Working Classes; Advertising; Credit; Shows and Exhibitions; Street Traders; Roman Catholicism; Medical Education; Health and Safety; Medical Science; London; Urban Structure; Railways; Working Hours; The Street; Policing ; Industrial Cities; Museums and Galleries; Shipping; Market Towns;

 Detailed Information (with preview link)
book cover image for Pioneering African-American Women in the Advertising Business: Biographies of MAD Black WOMEN, ISBN=9781315688619Pioneering African-American Women in the Advertising Business: Biographies of MAD Black WOMEN
ISBN: 9781315688619
Platform/Publisher: Taylor & Francis / Routledge
Digital rights: Users: Unlimited; Printing: Unlimited; Download: Unlimited

 Detailed Information
book cover image for Profit over Privacy: How Surveillance Advertising Conquered the Internet, ISBN=9781452966731Profit over Privacy: How Surveillance Advertising Conquered the Internet
ISBN: 9781452966731
Platform/Publisher: JSTOR / University of Minnesota Press
Digital rights: Users: unlimited; Printing: chapter; Download: chapter
Subjects: History of Science & Technology ; Marketing & Advertising ; Science & Technology Studies;
 Detailed Information (with preview link)
book cover image for Railway Photographic Advertising in Britain, 1900-1939, ISBN=9783319708577Railway Photographic Advertising in Britain, 1900-1939
ISBN: 9783319708577
Platform/Publisher: Ebook Central / Springer International Publishing AG
Digital rights: Users: Unlimited; Printing: Limited; Download: 7 Days at a Time
Subjects: Business/ Management; History;
 Detailed Information
book cover image for Science in the Public Sphere: A history of lay knowledge and expertise, ISBN=9781315640747Science in the Public Sphere: A history of lay knowledge and expertise
ISBN: 9781315640747
Platform/Publisher: Taylor & Francis / Routledge
Digital rights: Users: Unlimited; Printing: Unlimited; Download: Unlimited

 Detailed Information
book cover image for Selling Happiness: Calendar Posters and Visual Culture in Early-Twentieth-Century Shanghai, ISBN=9780824843434Selling Happiness: Calendar Posters and Visual Culture in Early-Twentieth-Century Shanghai
ISBN: 9780824843434
Platform/Publisher: JSTOR / University of Hawai''i Press
Digital rights: Users: unlimited; Printing: chapter; Download: chapter

 Detailed Information
book cover image for Selling Science in the Age of Newton: Advertising and the Commoditization of Knowledge, ISBN=9781315608334Selling Science in the Age of Newton: Advertising and the Commoditization of Knowledge
ISBN: 9781315608334
Platform/Publisher: Taylor & Francis / Routledge
Digital rights: Users: Unlimited; Printing: Unlimited; Download: Unlimited

 Detailed Information
book cover image for Selling Themselves: The Emergence of Canadian Advertising, ISBN=9781442679733Selling Themselves: The Emergence of Canadian Advertising
ISBN: 9781442679733
Platform/Publisher: JSTOR / University of Toronto Press
Digital rights: Users: unlimited; Printing: chapter; Download: chapter
Subjects: Advertising -- Canada -- History;
 Detailed Information
book cover image for Selling under the Swastika: Advertising and Commercial Culture in Nazi Germany, ISBN=9780804788830Selling under the Swastika: Advertising and Commercial Culture in Nazi Germany
ISBN: 9780804788830
Platform/Publisher: JSTOR / Stanford University Press
Digital rights: Users: unlimited; Printing: chapter; Download: chapter

 Detailed Information
book cover image for Selling Women''s History: Packaging Feminism in Twentieth-Century American Popular Culture, ISBN=9780813576350Selling Women''s History: Packaging Feminism in Twentieth-Century American Popular Culture
ISBN: 9780813576350
Platform/Publisher: JSTOR / Rutgers University Press
Digital rights: Users: unlimited; Printing: chapter; Download: chapter

 Detailed Information
book cover image for Spaces of Consumption: Leisure and Shopping in the English Town, c.1680–1830, ISBN=9780203608128Spaces of Consumption: Leisure and Shopping in the English Town, c.1680–1830
ISBN: 9780203608128
Platform/Publisher: Taylor & Francis / Routledge
Digital rights: Users: Unlimited; Printing: Unlimited; Download: Unlimited

 Detailed Information
book cover image for Stray Wives: Marital Conflict in Early National New England, ISBN=9780814745342Stray Wives: Marital Conflict in Early National New England
ISBN: 9780814745342
Platform/Publisher: JSTOR / NYU Press
Digital rights: Users: unlimited; Printing: chapter; Download: chapter

 Detailed Information