The University of South Florida Libraries provide access to 1,014,591 unique ebooks. Faculty can search the database and select titles for course adoption. If you select a title that is not currently part of our collection, USF Libraries will attempt to purchase the title and make it available. Please note that the USF Libraries cannot license access to etextbooks by major textbook publishers such as Pearson, McGraw-Hill, Cengage or W.W. Norton.
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Search Database for ebooks to adopt
5 matches found. Showing 1 - 505
| Cover | Description | Access / Request |
|---|---|---|
 | Brand Equity & Advertising: Advertising's Role in Building Strong Brands ISBN: 9781315799537 Platform/Publisher: Taylor & Francis / Behavioural Science & Education Digital rights: Users: Unlimited; Printing: Unlimited; Download: Unlimited Subjects: Behavioral Sciences; Humanities; Psychological Science; Media & Film Studies; Social Psychology; Consumer Psychology; Media & Communications; ■ Detailed Information | |
 | Food Is Love: Advertising and Gender Roles in Modern America ISBN: 9780812204070 Platform/Publisher: JSTOR / University of Pennsylvania Press Digital rights: Users: unlimited; Printing: chapter; Download: chapter Subjects: Sex role in advertising -- United States -- History; Advertising -- Food -- United States -- History; Women consumers -- United States -- History; Women in advertising -- United States -- History; Men in advertising -- United States -- History; ■ Detailed Information | |
 | Living Up to the Ads ISBN: 9780822377641 Platform/Publisher: Project MUSE / Duke University Press Digital rights: Users: Unlimited; Printing: Chapters; Download: Chapters Subjects: Sex role in literature.; Sex role in advertising; ■ Detailed Information | |
 | Putting On Appearances ISBN: 9781439904015 Platform/Publisher: Project MUSE / Temple University Press Digital rights: Users: Unlimited; Printing: Chapters; Download: Chapters Subjects: Imagery (Psychology); Visual communication; Sex role in advertising; ■ Detailed Information | |
| Putting On Appearances: Gender and Advertising ISBN: 9781439904015 Platform/Publisher: JSTOR / Temple University Press Digital rights: Users: unlimited; Printing: chapter; Download: chapter Subjects: Sex role in advertising -- United States; Visual communication -- United States -- Psychological aspects; Imagery (Psychology); ■ Detailed Information |