 | How To Write a Marketing Plan for Health Care Organizations Subjects: Economics Finance Business & Industry; Medicine Dentistry Nursing & Allied Health; Health and Social Care; Health & Society; Business Management and Accounting; Marketing; Public & Nonprofit Management; A practical guide for developing and writing a strategic marketing plan for health and human service organizations, this comprehensive volume takes professionals through the major steps of the marketing planning process. In addition to a useful overview of the basic marketing components, detailed descriptions of the application of market planning principles to health care organizations are consistently emphasized. |
