Creativity Research: An Inter-Disciplinary and Multi-Disciplinary Research Handbook
ISBN: 9780203104392
Platform/Publisher: Taylor & Francis / Routledge
Digital rights: Users: Unlimited; Printing: Unlimited; Download: Unlimited



Compared to its 'cousin' innovation, academic research on creativity has been less well coverednbsp;in journals and books. This is despitenbsp;the fact that creativity has a profound role in many different subject disciplines.

This book is a unique collection of some of the latest research fromnbsp;a range of leading creativity researchers. Providing a clear understanding of the main concepts, this book:

Introduces creativity from an inter-disciplinary perspective Discusses the environmental determinants of creativity development Exploresnbsp;creativity research innbsp;the differing disciplines ofnbsp;business, music and education

Creativity Researchnbsp;will be of interest and importance to researchers acrossnbsp;anbsp;variety ofnbsp;subject disciplines, as well as students and practitioners of creativity, innovation and organizational behaviour, amongst others.


Eric Shiu is Lecturer in Marketingnbsp;at Birmingham University, UK. Henbsp;specializes in the research and teaching ofnbsp;marketing in general and innovation and creativity in particular. He has published widely in quality journals such as Technovation, Journal of Marketing Management, Service Industries Journal and Journal of Small Business and Enterprise Development

hidden image for function call