Direct Sales and Direct Faith in Latin America
ISBN: 9780230118904
Platform/Publisher: Ebook Central / Palgrave Macmillan
Digital rights: Users: Unlimited; Printing: Limited; Download: 7 Days at a Time
Subjects: Religion;

Since 1990, direct sales have attracted over two million recruits in Mexico and are characterized by a belief in the power of positive thinking. Through an ethnographic portrait, Peter S. Cahn demonstrates that the quasi-religious commission of self-empowerment accounts for the explosive growth of commission-based sales in the developing world.

PETER S.CAHN Director of Faculty Development and Diversity at Boston University, USA.

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