Goal: the Ball Doesn't Go in by Chance : Management Ideas from the World of Football
ISBN: 9780230356115
Platform/Publisher: Ebook Central / Palgrave Macmillan UK
Digital rights: Users: Unlimited; Printing: Limited; Download: 7 Days at a Time
Subjects: Business/ Management;

Contains fascinating facts that aren't found in either the sports or business press that reveal the behind the scenes world of international football. Soriano teaches us the importance of strategy as he examines how managers can waste millions of euros making decisions that lack any logic at all in both football and business.

FERRAN SORIANO Former Vice President of the Barcelona Football Club, and the current president of Spanair, the second biggest airline in Spain. He was the FC Barcelona's VP from 2003 until 2008, five of the most important years for the club. He helped to turn a ruined club into a very profitable company and to create a football team which fills sports fans all over the
world with enthusiasm.

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