Opinion Polls and the Media : Reflecting and Shaping Public Opinion
ISBN: 9780230374959
Platform/Publisher: Ebook Central / Palgrave Macmillan UK
Digital rights: Users: Unlimited; Printing: Limited; Download: 7 Days at a Time
Subjects: Social Science;

Opinion Polls and the Media provides the most comprehensive analysis to date on the relationship between the media, opinion polls, and public opinion. Looking at the extent to which the media, through their use of opinion polls, both reflect and shape public opinion, it brings together a team of leading scholars and analyzes theoretical and methodological approaches to the media and their use of opinion polls. The contributors explore how the media use opinion polls in a range of countries across the world, and analyze the effects and uses of opinion polls by the public as well as political actors.


ANNETTE AWAssociate Professor at the University of Maryland University College, USAFLÁVIA BIROLIProfessor at the Institute for Political Science of the University of Brasília, BrazilKATHLEEN A. FRANKOVICspent more than three decades at CBS News; she retired as Director of Surveys and Producer in 2009, but remains an Election and Polling Consultant for CBS and other companiesVEN-HWEI LOProfessor in the School of Journalism at The Chinese University of Hong KongROBERT MATTESProfessor of Political Studies and Director of the Democracy in Africa Research Unit in the Centre for Social Science Research at the University of Cape Town, South AfricaLUIS FELIPE MIGUELProfessor at the Institute for Political Science of the University of Brasília, BrazilSTEPHEN MILLS Lecturer at the Graduate School of Government at the University of Sydney, AustraliaFERNANDA FERREIRA MOTA Masters student in Political Science at the University of Brasília, BrazilTHOMAS PETERSENProject Director at the Allensbach Institute für Public Opinion Research and Associate Lecturer at the Universities of Dresden and Krems, GermanyEIKE MARK RINKEDoctoral student and research associate in the Department of Media and Communication Studies at the University of Mannheim, GermanySLAVKO SPLICHALProfessor of Communication and Public Opinion at the Faculty of Social Sciences, University of Ljubljana, SloveniaRODNEY TIFFENEmeritus Professor in Government and International Relations at the Universityof Sydney, AustraliaMICHAEL TRAUGOTTProfessor of Communication Studies and Political Science and a Senior Research Scientist in the Center for Political Studies at the University of Michigan, USALARS WILLNATProfessor in the School of Journalism at Indiana University, USA
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