Design Thinking for the Greater Good: Innovation in the Social Sector
ISBN: 9780231545853
Platform/Publisher: JSTOR / Columbia University Press
Digital rights: Users: unlimited; Printing: chapter; Download: chapter
Subjects: Management & Organizational Behavior ; Art & Art History;

Through ten stories of struggles and successes in social sector organizations, Design Thinking for the Greater Goods shows how collaborative creativity can shake up even the most entrenched bureaucracies--and provide a practical roadmap for readers to implement these tools. This book will help today's leaders in their pursuit of creative solutions.


Jeanne Liedtka is a professor at the Darden Graduate School of Business Administration at the University of Virginia. Her books include Solving Problems with Design Thinking (2013), Designing for Growth (2011), and The Designing for Growth Field Book (2013), all from Columbia University Press.

Randy Salzman is a journalist and former communications professor at the University of Virginia. His work has been published in over one hundred magazines, journals, and newspapers, from the Wall Street Journal and the New York Times to Mother Jones , Bicycling, and Style .

Daisy Azer is an an entrepreneur, principal at Waterbrand Consulting Inc., and adjunct lecturer of design thinking at the Darden Graduate School of Business. Her career spans roles in business development and training and development in the financial industry, education, and technology.
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