 | Mag Men: Fifty Years of Making Magazines Subjects: Bernard Walter 1937-; Glaser Milton; Graphic artists -- United States -- Biography; Magazine design -- United States -- History; Graphic design (Typography) -- United States -- History; Legendary and pioneering magazine designers Bernard and Glaser illuminate their work in this entertaining illustrated look at New York magazine and others they worked on. Understanding the limited attention span most people had for reading, they agreed that a magazine's design should have "constant interruptions--headlines, subheads, drawings, jokes--all to prevent reader fatigue." Their joint history of their collaboration, which began in 1968 with the founding of New York, is presented in a similar way, complete with graphics, illustrations from their publications, and sidebars that put developments in historical context. Despite their distinguished track records (Bernard received a lifetime achievement award for his work at Time; Glaser, who created the "I Love New York" logo, was the first graphic designer to be awarded the National Medal of Arts), neither shies from sharing missteps, such as the failed New York Film Review, and an unsuccessful redesign of the Washington Post Magazine. Given the state of magazine publishing today, this essential history could almost be seen as a requiem. (Dec.) Bernard Walter : Walter Bernard has designed and art directed many of the country's best-known magazines and newspapers as well as redesigning publications in South America, Europe, and Asia. He currently runs Walter Bernard Consultancy.Glaser Milton : Milton Glaser is one of the most important graphic designers of the twentieth century. He is responsible for many iconic designs and is the co-founder of New York magazine. His work has been the focus of solo exhibitions at MoMA, the Pompidou Center and elsewhere. In 2009, he was awarded the National Medal of Arts from Barack Obama, the first graphic designer to receive the award. He has written several books, including most recently Art is Work (Overlook, 2008), Drawing is Thinking (Overlook, 2008), and In Search of Miraculous: Or, One Thing Leads to Another (Overlook, 2012).Walter Bernard has been the designer and art director of many of the best-known magazines and newspapers in the United States, including Time , Fortune , and The Atlantic . He coproduced the documentary Portraits of a Lady (2008). In 2013, he received the Henry R. Luce Lifetime Achievement award for his work at Time Inc. |
