| The Organic Profit: Rodale and the Making of Marketplace Environmentalism Subjects: Rodale (Firm) -- History; Rodale J. I. (Jerome Irving) 1898–1971; Organic gardening -- United States -- History; Physical fitness -- United States -- History; From green-lifestyle mavens who endorse products on social media to natural health activists sponsored by organic food companies, the marketplace for advice about how to live life naturally is better stocked than ever. Where did the curious idea of buying one's way to sustainability come from? Andrew N. Case is a teaching fellow in environmental science and studies at Washington College. |