 | Shopping at Giant Foods: Chinese American Supermarkets in Northern California From the 1930s through the 1970s, Chinese American owned supermarkets located outside of Chinatown, catering to a non-Chinese clientele, and featuring mainstream American foods and other products and services rose to prominence and phenomenal success in Northern California, only to decline as union regulations and competition from national chains made their operation unprofitable. Alfred Yee's study of this trajectory is an insider's view of a fascinating era in Asian American immigration and entrepreneurship. Drawing on oral interviews with individuals who worked in the business during its peak and decline, he presents an accessible history that illustrates how this once-thriving business fostered the social and economic integration of Chinese Americans into life in the United States. Alfred Yee is a lecturer at California State University, Sacramento. Previously, he worked in the grocery business for over twenty years as both an employer and employee. |
