Cross-Cultural Human-Computer Interaction and User Experience Design: A Semiotic Perspective
ISBN: 9780429160134
Platform/Publisher: Taylor & Francis / CRC Press
Digital rights: Users: Unlimited; Printing: Unlimited; Download: Unlimited
Subjects: Computer Science; Engineering & Technology; Computation; Industrial Engineering & Manufacturing; Ergonomics;

This book describes patterns of language and culture in human-computer interaction (HCI). Through numerous examples, it shows why these patterns matter and how to exploit them to design a better user experience (UX) with computer systems. It provides scientific information on the theoretical and practical areas of the interaction and communication design for research experts and industry practitioners and covers the latest research in semiotics and cultural studies, bringing a set of tools and methods to benefit the process of designing with the cultural background in mind.

Jan Brejcha obtained his Ph.D. in Interaction and Communication Design from a semiotic perspective at the New Media Studies, Institute of Information Studies and Librarianship, Charles University in Prague, Czech Republic. As part of his doctoral thesis, he developed a semiotics and language-based design, analysis, and evaluation methodology. He is a lecturer at Charles University and a consultant for many HCI-related projects in the academic and corporate field. He is an accomplished author and has expertise in user-centered and semiotic design and analysis techniques, as well as a solid background in machine tools, small-business administration and marketing. He earned his master's degree in Media and Communication studies from the Electronic Culture and Semiotics department at Charles University, where he completed his graduate thesis "Between Code and Design: Towards a philosophy of interaction design".


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