 | Brick & Mortar Shopping in the 21st Century Subjects: Behavioral Sciences; Humanities; Psychological Science; Media & Film Studies; Social Psychology; Consumer Psychology; Media & Communications; This book explores how traditional retailing operates in the new competitive environment of a combined e-tailing and brick and mortar marketplace. In drawing together the cutting-edge research of a global group of experts in the field of consumer behavior, this volume addresses questions such as: which psychological theories can provide insights in |
