Am I Making Myself Clear? A Scientist''s Guide to Talking to the Public: A Scientist''s Guide to Talking to the Public
ISBN: 9780674053717
Platform/Publisher: JSTOR / Harvard University Press
Digital rights: Users: unlimited; Printing: chapter; Download: chapter
Subjects: Communication in science; Science news; Scientists -- Vocational guidance;

In what Chris Mooney and Sheril Kiirshenbaum call, in a recent book, "Unscientific America," scientists need more than ever to know how to communicate their work to the public. They'll find help in highly regarded New York Times science reporter Dean presents a handbook for any scientist called upon to talk to a reporter, go on television, lobby legislators or in general answer that age-old question, What exactly is it you do? In this age of sound bites and Twitter, Dean exhorts her readers to keep things short and simple. Her advice ranges from what to wear on TV to how to write an op-ed piece to avoiding the appearance of personal gain when lobbying members of Congress. Many of Dean's suggestions are common sense (know what you're going to say, don't slouch), but make useful tips for anyone who comes into contact with the media, courts, or legislative bodies. (Oct.) Copyright 2009 Reed Business Information.


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