![]() | Case Study: KTP Tyres : The Use of Deseasonalization Techniques in Demand Forecasting In a manufacturing context, demand forecasting can be seen as a proactive process of determining production needs. In other words, forecasting methodologies allow estimating what products are needed and in what quantities. Mike Simpson is a Senior Lecturer in Operations Management on the MBA programme and Operations Management and Supply Chain Management on the MSc programmes at The University of Sheffield Management School. |
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