Madison Avenue and the Color Line: African Americans in the Advertising Industry
ISBN: 9780812203851
Platform/Publisher: JSTOR / University of Pennsylvania Press
Digital rights: Users: unlimited; Printing: chapter; Download: chapter
Subjects: History;

Until now, most works on the history of African Americans in advertising have focused on the depiction of blacks in advertisements. Madison Avenue and the Color Line breaks new ground by examining the history of black advertising agency employees and agency owners.


Jason Chambers Associate Professor of Advertising at the University of Illinois at Urbana-Champaign.
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