Measuring Up: How Advertising Affects Self-Image
ISBN: 9780812204025
Platform/Publisher: JSTOR / University of Pennsylvania Press
Digital rights: Users: unlimited; Printing: chapter; Download: chapter
Subjects: Gender identity in mass media; Advertising; Semiotics;

Explores the forms and channels of power used in one of the most insidious and overt means of mass influence in popular culture.


Vickie Rutledge Shields is Associate Professor of Telecommunications and Women's Studies at Bowling Green Sate University, where she is Director of the Women's Studies Program. Dawn Heineken teaches women's studies at the University of Louisville.
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