Electing the President, 2004: The Insiders'' View
ISBN: 9780812204810
Platform/Publisher: JSTOR / University of Pennsylvania Press
Digital rights: Users: unlimited; Printing: chapter; Download: chapter
Subjects: Presidents -- United States -- Election -- 2004; Political campaigns -- United States -- Case studies;

In this volume, the consultants who brought the country the Bush-Cheney and Kerry-Edwards presidential campaigns of 2004 explain the strategies behind the ads and debates, discuss what they did and failed to do to elect their candidates, and reveal their differing perspectives on the issues that mattered.


Kathleen Hall Jamieson is Elizabeth Ware Packard Professor of Communication at the Annenberg School for Communication and the Walter and Leonore Annenberg Director of the Annenberg Public Policy Center at the University of Pennsylvania. She is the author of Everything You Think You Know About Politics . . . And Why You're Wrong and editor, with Paul Waldman, of Electing the President, 2000, also published by the University of Pennsylvania Press.
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