Electing the President, 2012: The Insiders'' View
ISBN: 9780812209273
Platform/Publisher: JSTOR / University of Pennsylvania Press
Digital rights: Users: unlimited; Printing: chapter; Download: chapter



Kathleen Hall Jamieson brings together prominent members of the campaign staffs for Mitt Romney and Barack Obama, debriefing their strategies, poll data, and perceptions of the 2012 election cycle.


Kathleen Hall Jamieson is Professor of Communication at the Annenberg School for Communication of the University of Pennsylvania, Director of the Annenberg Public Policy Center, and Program Director of the Annenberg Foundation Trust at Sunnylands. She is the author or coauthor of fifteen books, including Eloquence in an Electronic Age: The Transformation of Political Speechmaking, Presidents Creating the Presidency: Deeds Done in Words with Karlyn Kohrs Campbell, and Packaging the Presidency: A History and Criticism of Presidential Campaign Advertising and The Obama Victory: How Media, Money, and Message Shaped the 2008 Election with Bruce W. Hardy and Kate Kenski.
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