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| Protecting Your Company''s Intellectual Property: A Practical Guide to Trademarks, Copyrights, Patents & Trade Secrets
ISBN: 9780814426111
Platform/Publisher: JSTOR / AMACOM Division of American Management Association International
Digital rights: Users: unlimited; Printing: chapter; Download: chapter
Subjects: Intellectual property -- United States -- Popular works;
A company's most valuable assets may not be physical. This book shows how to protect them without fences or security guards!You can't touch it or feel it. Sometimes you can't even see it. Yet, intellectual property continues to soar in value, comprising an increasingly greater portion of a typical company's assets. In the age of instant global communication, understanding what intellectual property is, how to protect it, and how to enhance its value are prerequisites for corporate survival.Enter attorney Deborah E. Bouchoux and her informative book, Protecting Your Company's Intellectual Property. Packed with fascinating and illuminating examples, this book is a succinct, yet comprehensive discussion of the four key areas of intellectual property: trademarks,copyrights, patents, and trade secrets. In addition to defining these areas (for instance, did you know that customer lists and marketing plans are protectable trade secrets?), the book offers practical tools for protecting intellectual property, including:Trademark and copyright application formsSample employment agreementsAn Internet usage policyTips on preventing unauthorized dissemination of information via the WebA guide for conducting an IP auditAnd much, much more.
Deborah E. Bouchoux is an attorney specializing in intellectual property. The in-house counsel for information technology company Management Information Consulting, Inc., she is also an instructor in the legal assistant program at George Washington University. |
