Built to Win: The Female Athlete as Cultural Icon
ISBN: 9780816691814
Platform/Publisher: JSTOR / University of Minnesota Press
Digital rights: Users: unlimited; Printing: chapter; Download: chapter



Leslie Heywood and Shari L. Dworkin examine the role of empowered female athletes in American popular culture through interviews with girls and boys; readings of ad campaigns by Nike, Reebok, and others; discussions of movies like Fight Club and Girlfight; and explorations of their own sports experiences. Important, refreshing, and engrossing, Built to Win examines sport in all its complexity.
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