Empirical Assessment of Radio Liberty and Western Broadcasting to the USSR During the Cold War
ISBN: 9780817947330
Platform/Publisher: Ebook Central / Hoover Institution Press
Digital rights: Users: Unlimited; Printing: Limited; Download: 7 Days at a Time
Subjects: Business/ Management;

This overview of the impact of Western radio and Radio Liberty--from the listeners' perspective--addresses questions of audience size and listening trends over time, listeners' demographic traits and attitudes, and more. Based on more than 50,000 interviews with Soviet citizens, the book sheds light on what these broadcasts meant to listeners as the USSR moved toward a freer society.

R. Eugene Parta is the retired director of Audience Research and Program Evaluation for Radio Free Europe/Radio Liberty in Prague. He has worked in the field of international broadcasting audience research since 1969; in Munich he was director of Media Opinion Research of the RFE/RL Research Institute. Parta has written extensively on media use, communications, and public opinion in Central and Eastern Europe and been a frequent speaker and participant in international academic and professional conferences.

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