![]() | Bloomberg''s New York New York mayor Michael Bloomberg claims to run the city like a business. In Bloomberg's New York , Julian Brash applies methods from anthropology, geography, and other social science disciplines to examine what that means. He describes the mayor's attitude toward governance as the Bloomberg Way--a philosophy that holds up the mayor as CEO, government as a private corporation, desirable residents and businesses as customers and clients, and the city itself as a product to be branded and marketed as a luxury good. JULIAN BRASH is an associate professor of anthropology at Montclair State University. His work has been published in Urban Anthropology , Critique of Anthropology , Social Text , Cultural Geography , and Antipode . |
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