From Submarines to Suburbs : Selling a Better America, 1939-1959
ISBN: 9780821442050
Platform/Publisher: Ebook Central / Ohio University Press
Digital rights: Users: Unlimited; Printing: Limited; Download: 7 Days at a Time
Subjects: Business/ Management;

Demonstrates that advertising and marketing strategies tying consumer prosperity to war were easily adapted in the Cold War era, this book looks at how prefabricated houses, high-tech kitchens, and miracle products, developed from war-related industries, were promoted as the hygienic solutions for a better America.


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