The Cow in the Elevator
ISBN: 9780822371922
Platform/Publisher: Project MUSE / Duke University Press
Digital rights: Users: Unlimited; Printing: Chapters; Download: Chapters
Subjects: Globalization; Hinduism and culture; Religious life; Ritual.;

In The Cow in the Elevator Tulasi Srinivas explores a wonderful world where deities jump fences and priests ride in helicopters to present a joyful, imaginative, yet critical reading of modern religious life. Drawing on nearly two decades of fieldwork with priests, residents, and devotees, and her own experience of living in the high-tech city of Bangalore, Srinivas finds moments where ritual enmeshes with global modernity to create wonder--a feeling of amazement at being overcome by the unexpected and sublime. Offering a nuanced account of how the ruptures of modernity can be made normal, enrapturing, and even comical in a city swept up in globalization's tumult, Srinivas brings the visceral richness of wonder--apparent in creative ritual in and around Hindu temples--into the anthropological gaze. Broaching provocative philosophical themes like desire, complicity, loss, time, money, technology, and the imagination, Srinivas pursues an interrogation of wonder and the adventure of writing true to its experience. The Cow in the Elevator rethinks the study of ritual while reshaping our appreciation of wonder's transformative potential for scholarship and for life.


Tulasi Srinivas is Associate Professor of Anthropology at the Institute for Interdisciplinary Studies at Emerson College, author of Winged Faith: Rethinking Globalization and Religious Pluralism through the Sathya Sai Movement , and coeditor of Curried Cultures: Globalization, Food, and South Asia .
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