 | Creating America: George Horace Lorimer and The Saturday Evening Post Subjects: Lorimer Ceorge Horace 1869–1937; Saturday evening post -- History; Corporate culture -- United States -- History -- 20th century; American periodicals -- History -- 20th century; United States -- Social conditions; United States -- Intellectual life --; Before movies, radio, and television challenged the hegemony of the printed word, the Saturday Evening Post was the preeminent vehicle of mass culture in the United States. And to the extent that a mass medium can be the expression of a single individual, this magazine, with a peak circulation of almost three million copies a week, was the expression of its editor, George Horace Lorimer. Cohn shows how Lorimer made the Post into a uniquely powerful magazine that both celebrated and helped form the values of the time. |
