 | A Word from Our Sponsor: Admen, Advertising, and the Golden Age of Radio Subjects: Radio advertising -- United States -- History -- 20th century; Radio programs -- United States -- History -- 20th century; Radio broadcasting -- United States -- History -- 20th century; Advertising in popular culture -- United States -- History -- 20th c; Describes how admen, advertising agencies, and sponsors shaped U.S. radio into a commercial entertainment medium from the late 1920s until the early 1950s. Views the development of twentieth-century popular culture through the lens of the advertising and broadcasting industries. Examines the intersection of commerce and culture in American mass media. Meyers Cynthia B. : Cynthia B. Meyers is an Associate Professor of Communication at the College of Mount Saint Vincent in New York City. She received her Ph.D. in Radio-Television-Film from the University of Texas at Austin. |
