behavioral aspects of pricing
ISBN: 9780857246660
Platform/Publisher: Ebook Central / Emerald Publishing Limited
Digital rights: Users: Unlimited; Printing: Limited; Download: 7 Days at a Time
Subjects: Business/ Management;

This e-book features research presented at the Academy of MarketingOCOs 5th International Colloquium, with papers that cover the issues surrounding company brand management in the face of local, national and global constraints in a rapidly changing external environment."


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