![]() | CSR STRATEGIES: CORPORATE SOCIAL RESPONSIBILITY FO R A COMPETITIVE EDGE IN EMERGING MARKETS To ensure sustainable growth opportunities, companies should pursue the three key dimensional values of creation: Profit People PlanetWell defined and strategic CSR activities will ensure an optimum balance between social, environmental, and economic factors for sustainable profits. Hence, CSR has to be embedded within the business strategy to provide a competitive edge in the areas of brand equity, corporate reputation, employee retention, and environmental conservation. Although the principles of CSR are essentially the same globally, each location still calls for different emphasis in the implementation process. Successful application of CSR principles is directly influenced by the business understanding of its business strategy in proportion to the needs of the local community. As someone who has implemented all the above activities successfully, author Sri Urip is well placed to discuss effective CSR strategies to 21st century companies. Sri Urip is a former CEO of PT Unilever Indonesia. During her 30 years of service with Unilever, Sri Urip combined the CSR principles of continuous community building and development with creative marketing for market expansion, resulting in the sustainability of Unilever's dominance in these markets up to the present day. Sri Urip is also a former Independent Commissioner of PT Multi Bintang Indonesia Tbk (a member of the Heineken Group, 1999-2007), PT Sepatu Bata Tbk (a member of Bata International 1999-2010) and PT Dynaplast Tbk (2000-2007). She is currently Independent Commissioner of PT Bank CIMB Niaga Tbk. As a seasoned CSR practitioner with long practical experience, Sri Urip is one of the most sought-after speakers on Corporate Social Responsibility for various forums in Indonesia. |
![hidden image for function call](https://upload.wikimedia.org/wikipedia/commons/c/ca/1x1.png)