Ebooks for the Classroom+Faculty

Focus Groups : Supporting Effective Product Development
ISBN: 9781134505654
Platform/Publisher: Ebook Central / Taylor & Francis Group
Digital rights: Users: Unlimited; Printing: Limited; Download: 7 Days at a Time
Subjects: Social Science; Business/ Management;

The focus group is widely used to as a tool for increasing the understanding of users and their requirements, and identifying potential solutions for these requirements. Its main value lies in the conveyance of less tangible information that cannot be obtained using more traditional methods. Eliciting user needs beyond the functional is crucial for