Candidate-Centered Campaigns : Political Messages, Winning Personalities, and Personal Appeals
ISBN: 9781137387370
Platform/Publisher: Ebook Central / Palgrave Macmillan
Digital rights: Users: Unlimited; Printing: Limited; Download: 7 Days at a Time
Subjects: Political Science;

The book discussed how contemporary political campaigns are increasingly sensitive to candidate-centered appeals, analyzing the strengths and weaknesses of their own candidate to determine how their personalities, backgrounds, and likability and background fit into a campaign narrative, theme, and issue agenda.

Brian Arbour is an Assistant Professor of Political Science at John Jay College at the City University of New York, USA. He also serves as a member of the Decision Team for Fox News Channel and has published articles on The Monkey Cage (http://www.washingtonpost.com/blogs/monkey-cage/wp/2014/08/28/why-do-political-campaigns-tell-us-what-their-candidates-have-done-instead-of-what-they-are-going-to-do/)

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