 | Contemporary Radio Programming Strategies Subjects: Humanities; Social Sciences; Cultural Studies; Media & Film Studies; Sociology & Social Policy; Cultural Theory; Popular Culture; Broadcast Media; Media & Communications; Popular Music; Sociology of Culture; Sociology of Media; Social Theory; This book, first published in 1990, offers an in-depth analysis of the 'fundamental beliefs' of radio. This refers to the common understanding of what the radio enterprise is - and should be - about: entertainment and information. A major thrust of this book is to arrive at a set of fundamental beliefs about the values and the realities of the radio business in regard to entertainment programming - a set of beliefs that may or may not be right, or forever, but that might at least provide a basis for developing programming strategies. Most other books on radio programming describe the formats and programming that already exist. This one starts with a clean sheet of paper and the question 'What do listeners really want from radio?' |
