 | Everyday Media Culture in Africa: Audiences and Users Subjects: Area Studies; Communication Studies; Global Development; Humanities; Social Sciences; African Studies; Mass Communication; Regional Development; Media & Film Studies; Anthropology - Soc Sci; Sociology & Social Policy; Africa - Regional Development; Media & Communications; Journalism & Professional Media; Social & Cultural Anthropology; Sociology of Media; Regional Anthropology; African audiences and users are rapidly gaining in importance and increasingly targeted by global media companies, social media platforms and mobile phone operators. This is the first edited volume that addresses the everyday lived experiences of Africans in their interaction with different kinds of media: old and new, state and private, elite and popular, global and national, material and virtual. So far, the bulk of academic research on media and communication in Africa has studied media through the lens of media-state relations, thereby adopting liberal democracy as the normative ideal and examining the potential contribution of African media to development and democratization. Focusing instead on everyday media culture in a range of African countries, this volume contributes to the broader project of provincializing and decolonizing audience and internet studies. Wendy Willems is Assistant Professor at the London School of Economics and Political Science, UK and Associate and an Honorary Research Fellow in the Department of Media Studies at the University of the Witwatersrand in Johannesburg, South Africa. She is co-editor of Civic Agency in Africa: Arts of Resistance in the 21st Century . Winston Mano is Director of the Africa Media Centre and Reader in Media and Communication Studies at the University of Westminster in London, UK and Editor of the Journal of African Media Studies . He is also a Senior Research Associate in the School of Communication at the University of Johannesburg in South Africa. |
