Rural Revival?: Place Marketing, Tree Change and Regional Migration in Australia
ISBN: 9781315607207
Platform/Publisher: Taylor & Francis / Routledge
Digital rights: Users: Unlimited; Printing: Unlimited; Download: Unlimited



How, if possible, to re-populate declining rural and regional areas? Examining this crucial and complex issue in relation to Australia, this book explores how a particular organization, 'Country Week', has emerged and developed as one means of stimulating the repopulation of declining or stagnating areas. While this is a problem shared by many other developed countries in Europe and North America, Australia's 'Country Week' programme puts forward an innovative range of place-marketing strategies that challenge rural decline and urban migration and can offer new approaches which could be adopted more widely.
John Connell is a professor of geography at the University of Sydney and a writer. He is the co-author, with Chris Gibson, of Outback Elvis: The story of a festival, its fans & a town called Parkes (2017). Their other books include Music Festivals and Regional Development in Australia (2014), Festival Places (2011), Music and Tourism: On the Road Again (2005) and Sound Tracks: Popular Music, Identity and Place (2003).

(Bowker Author Biography)

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