 | Cases in Advertising Management Larry Kelley is Executive Vice President, Chief Planning Officer for FKM, the sixtieth largest advertising agency in the United States, where he is also an agency principal. Since joining Fogarty Klein Monroe, now FKM, in 1990, Kelley has held senior roles in media, account planning, and interactive. Prior to joining Fogarty Klein Monroe in 1990, Mr. Kelley served in senior media and research positions with BBD&O, Bozell & Jacobs, and the Bloom Agency. Mr. Kelley has worked on a wide variety of clients and categories for both domestic and international companies. He has worked with such firms as American Airlines, ConAgra Foods, Conoco/Phillips, Dell, Georgia-Pacific, Kroger, Minute Maid, Southwestern Bell, Yum Brands, and Zales. He has also written or cowritten six books on advertising as well as a popular culture book. He has been awarded with four EFFIES for advertising effectiveness and has won ADDY awards. Mr. Kelley is also a Professor of Advertising at the University of Houston, where he heads the advertising sequence in the Jack J. Valenti School of Communications. He also serves on numerous boards for private industry as well as the 4A''s media council. Mr. Kelley holds a B.S. in journalism from the University of Kansas and a Master''s Degree in Advertising from the University of Texas at Austin.Dr. Donald W. Jugenheimer is an author, researcher, consultant, and educator. His specialties are advertising and media management, media economics, and advertising media. As a consultant, Dr. Jugenheimer has worked with such firms as American Airlines, IBM, Century 21 real estate, Aetna Insurance, Pacific Telesis, and the U.S. Army Recruiting Command, and he currently consults on a variety of research and advisory projects in advertising and marketing, including advertising media plans for classaction lawsuits. He has also conducted research for a variety of enterprises including for the U.S. Department of Health, Education and Welfare, for the International Association of Business Communicators, and for National Liberty Life Insurance. Dr. Jugenheimer is author or coauthor of eighteen books and many articles and papers. He has spoken before a variety of academic and professional organizations, including the World Advertising Congress in Tokyo. He also served as President and as Executive Director of the American Academy of Advertising and as Advertising Division Head of the Association for Education in Journalism and Mass Communication. He also was Business Manager for the founding of the Journal of Advertising. He has testified about advertising before the U.S. House of Representatives Armed Forces Committee as well as in federal and state court proceedings. Since earning his PhD in Communications from the University of Illinois with a specialization in advertising and a minor in marketing, Dr. Jugenheimer has been a tenured member of the faculties at the University of Kansas, Louisiana State University (where he was the first person to hold the Manship Distinguished Professorship in Journalism), Fairleigh Dickinson University, Southern Illinois University, and Texas Tech University. At most of those universities, he also served as an administrator. His bachelor''s degree was in advertising with a minor in economics and his master''s degree was also in advertising with a minor in marketing. All three degrees are from the University of Illinois at Urbana-Champaign. He worked at several adverting agencies in Chicago and downstate Illinois. He also served in the U.S. Air Force, first in aeromedical evacuation and later as a medical administrative officer. Dr. Jugenheimer has lectured and conducted workshops in several countries and served on the guest faculty of the Executive Media MBA program for the Turku School of Economics and Business Administration in Finland. In addition, he has held a Kellogg National Fellowship. He is listed in Who''s Who in America, Who''s Who in Advertising, Who''s Who in Education, and several other biographical references. Dr. Jugenheimer is currently a partner and principal in the research, writing, and consulting firm In-Telligence. |
