![]() | Advertising and Violence: Concepts and Perspectives Subjects: Behavioral Sciences; Economics Finance Business & Industry; Psychological Science; Business Management and Accounting; Consumer Psychology; Marketing; Advertising and Violence identifies and analyzes the important issues related to violence in advertising and its overall effects on society. The book is based on a widely cited special issue of the Journal of Advertising and includes eight new chapters that expand the book's coverage. Dr. Nora J. Rifon is a Professor in the Department of Advertising, Public Relations, and Retailing at Michigan State University, USA Dr. Marla Royne Stafford is the Great Oaks Foundation Professor of Marketing, First Tennessee Professor of Marketing, and Chair of the Department of Marketing & Supply Chain Management at the University of Memphis, USA Les Carlson Professor and Nathan J. Gold Distinguished Professorship of Marketing at the University of Nebraska-Lincoln, USA |
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