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book cover image for Art of the Deal: Contemporary Art in a Global Financial Market, ISBN=9781400836444

Art of the Deal: Contemporary Art in a Global Financial Market
ISBN: 9781400836444
Platform/Publisher: JSTOR / Princeton University Press
Digital rights: Users: unlimited; Printing: chapter; Download: chapter

Subjects: Art -- Marketing -- History -- 20th century; Art -- Marketing -- History -- 21st century; Art -- Economic aspects -- History -- 20th century; Art -- Economic aspects -- History -- 21st century; Art as an investment;

An eye-opening look at collecting and investing in today's art market

Art today is defined by its relationship to money as never before. Prices have been driven to unprecedented heights, conventional boundaries within the art world have collapsed, and artists think ever more strategically about how to advance their careers. Art is no longer simply made, but packaged, sold, and branded. In Art of the Deal , Noah Horowitz exposes the inner workings of the contemporary art market, explaining how this unique economy came to be, how it works, and where it's headed. In a new postscript, Horowitz reflects on the market's continued ascent as well as its most urgent challenges.

Noah Horowitz holds a PhD in art history from the Courtauld Institute of Art, London. He currently lives in New York, where he is a member of the faculty of the Sotheby's Institute of Art and executive director of The Armory Show.

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