![]() | The Wine Revolution in France: The Twentieth Century Subjects: Wine industry -- France; Wine industry -- France -- Technological innovations; Viticulture -- France; Viticulture -- France -- Technological innovations; During the past eight decades French vineyards, wineries, and wine marketing efforts have undergone such profound changes--from technological, scientific, economic, and commercial standpoints--that the transformation is revolutionary for an industry dating back thousands of years. Here Leo Loubre examines how the modernization of Western society has brought about new conditions in well-established markets, making the introduction of novel techniques and processes a matter of survival for winegrowers. |
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