Ebooks for the Classroom+Faculty

Race Appeal: How Candidates Invoke Race in U.S. Political Campaigns
ISBN: 9781439902776
Platform/Publisher: JSTOR / Temple University Press
Digital rights: Users: unlimited; Printing: chapter; Download: chapter

In our evolving American political culture, whites and blacks continue to respond very differently to race-based messages and the candidates who use them. Race Appeal examines the use and influence such appeals have on voters in elections for federal office in which one candidate is a member of a minority group.

Charlton McIlwain and Stephen Caliendo use various analysis methods to examine candidates who play the race card in political advertisements. They offer a compelling analysis of the construction of verbal and visual racial appeals and how the news media covers campaigns involving candidates of color.

Combining rigorous analyses with in-depth case studies-including an examination of race-based appeals in the historic 2008 presidential election-- Race Appeal is a groundbreaking work that represents the most extensive and thorough treatment of race-based appeals in American political campaigns to date.

Charlton D. McIlwain is Associate Professor of Media, Culture and Communication at New York University. He is the author of When Death Goes Pop: Death, Media and the Remaking of Community and Death in Black and White: Death, Ritual and Family Ecology. He is coeditor of The Routledge Companion to Race and Ethnicity.

Stephen M. Caliendo is Professor of Political Science at North Central College in Naperville, Illinois. He is the author of Inequality in America: Race, Poverty and Fulfilling Democracy's Promise and Teachers Matter: The Trouble with Leaving Political Education to the Coaches . He is coeditor of The Routledge Companion to Race and Ethnicity.