Selling Themselves: The Emergence of Canadian Advertising
ISBN: 9781442679733
Platform/Publisher: JSTOR / University of Toronto Press
Digital rights: Users: unlimited; Printing: chapter; Download: chapter
Subjects: Advertising -- Canada -- History;

From its origins in the Victorian era as a marginal and somewhat shady enterprise, the advertising trade in Canada changed radically after the turn of the century - rising quickly to a position of influence and respectability. In this book, Russell Johnston tells the story of the people who made it so.


Johnston Russell :

Russell Johnston is an associate professor in the Department of Communication, Popular Culture, and Film at Brock University.

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