 | The Measure of Democracy: Polling, Market Research, and Public Life, 1930-1945 Subjects: Public opinion polls -- Canada -- History; Public opinion polls -- United States -- History; Marketing research -- Canada -- History; Canada -- Politics and government -- 20th century; Examining the origins and early years of public opinion polling in Canada, Robinson situates polling within the larger context of its forerunners - market research surveys and American opinion polling - and charts its growth until its first uses by political parties. Robinson Daniel : Daniel J. Robinson is Associate Professor in the Faculty of Information and Media Studies at the University of Western Ontario. His main teaching areas include advertising, broadcasting policy, opinion polling, and political communication. |
