Empowered Femininity : The Textual Construction of Femininity in Women’s Fitness Magazines
ISBN: 9781443845465
Platform/Publisher: Ebook Central / Cambridge Scholars Publishing
Digital rights: Users: Unlimited; Printing: Limited; Download: 7 Days at a Time
Subjects: Literature; Social Science;

Women in the first decades of the 21st century encounter competing ideologies of femininity. This book traces the existence of two such ideologies OCo traditional femininity and resistant femininity OCo in language, in womenOCOs magazines, and in relation to the body. The book then uses a Discourse Analysis of womenOCOs fitness magazines to investigate how these ideologies, or discourses, are encoded and ultimately merged into a single discourse of femininity. The extremely thin female body encodes ..."


hidden image for function call